Khushbu Solanki

Senior Organic SEO Specialist with 16+ years driving measurable search growth for B2B and B2C businesses across competitive domestic and international markets. Proven track record delivering $9M+ in lifetime organic revenue impact: 250% surge in site visits, 120% organic traffic growth within 5 months, and first-page rankings for 60% of targeted keywords across multi-client portfolios. Expert in end-to-end organic SEO ownership — technical audits, crawlability and indexation strategy, Core Web Vitals optimisation, schema markup, on-page content strategy, backlink acquisition, and advanced ROI reporting via GA4, Google Search Console, Semrush, and Ahrefs.

Adept at partnering with development and content teams to build and execute SEO roadmaps that deliver compounding, sustainable organic growth.

Senior SEO Analyst / Digital Marketer - Base8 - Hyderabad, Telangana

(2024-06)

• Owned end-to-end organic SEO strategy across multiple client websites, consistently surpassing organic traffic and ranking KPIs quarter-over-quarter.
• Drove 120% organic traffic growth within 5 months through targeted on-page optimisation, strategic internal linking, and content-first SEO execution.
• Achieved first-page Google rankings for 60% of targeted keywords, expanding organic search visibility and domain authority across client portfolios.
• Improved client lead generation by 35% through conversion-focused SEO strategies and search-intent-aligned landing page optimisation.
• Conducted comprehensive keyword research and search intent analysis using Semrush and Ahrefs, building topically authoritative content strategies.
• Performed technical SEO audits identifying and resolving crawlability, indexation, and site architecture issues to ensure full search engine accessibility.
• Optimised content using entity-based SEO and NLP techniques aligned with Google's E-E-A-T guidelines, improving SERP credibility and search visibility.
• Leveraged AI-powered SEO workflows (Surfer SEO, Frase, MarketMuse) to streamline content optimisation, reducing production effort by 40%.
• Automated SEO audit cycles, competitor benchmarking, and content gap analysis, cutting manual reporting effort by 40% while improving accuracy.
• Built organic KPI dashboards in GA4 and Google Search Console to track performance and present measurable ROI to stakeholders.

Digital Marketing Manager (SEO Lead) - Fusion Factor - Vadodara, Gujarat

(2019-01 - 2024-08)

• Designed and executed a full-scale content-driven SEO strategy resulting in a 250% increase in site visits and 65% increase in total sales revenue within 8 months.
• Drove a 72% increase in total site traffic through advanced keyword research, blog content optimisation, and topical authority cluster building.
• Performed in-depth technical SEO including crawl budget optimisation, indexation fixes, XML sitemap management, robots.txt configuration, and structured data implementation.
• Developed and implemented schema markup achieving rich snippet eligibility and a 15% increase in organic click-through rates (CTR).
• Managed redirect strategies and resolved 404 errors to eliminate crawl waste, preserve link equity, and maintain seamless user experience.
• Analysed Google Search Console data to identify and recover underperforming content, improving average content performance by 34%.
• Built comprehensive SEO reporting dashboards in GA4 and Google Search Console to track organic growth, keyword rankings, and ROI for stakeholders.
• Collaborated cross-functionally with content writers and development teams to align SEO strategy with publishing cadence and enforce technical SEO best practices.
• Adapted organic SEO strategy proactively in response to Google algorithm updates (Helpful Content, Core Updates, E-E-A-T), maintaining long-term ranking stability.
• Improved conversion rate by 210% through data-driven landing page strategy, user intent mapping, and CRO-informed content optimisation.
• Led and mentored a cross-functional team of 5 marketing professionals across content, design, and SEO to drive cohesive organic growth execution.

Digital Marketing Manager - Future Link Consultant - Vadodara, Gujarat

(2017-11 - 2018-12)

• Launched targeted SEO campaigns around high-volume and long-tail keywords, generating 11,000+ unique monthly visitors and increasing qualified organic traffic.
• Conducted full technical SEO audits covering crawlability, URL structure, site speed, internal linking, and on-page optimisation across multiple client websites.
• Developed and managed XML sitemaps and robots.txt configurations to ensure clean search engine indexation and efficient crawl budget coverage.
• Executed comprehensive on-page optimisation across all key pages: meta tags, heading hierarchy, image alt attributes, and keyword-aligned content.
• Created SEO-optimised landing pages and managed website content strategy aligned to target search intent and user experience best practices.

Marketing Manager - KW Group - Noida, UP

(2010-06 - 2017-04)

• Spearheaded integrated organic SEO and digital marketing strategy for a major real estate brand across 7 years, driving brand visibility, lead generation, and measurable sales growth.
• Delivered 70% improvement in page load speed and 24% increase in monthly organic traffic through systematic technical and on-page SEO optimisation.
• Executed keyword research, competitor analysis, and content planning to build long-term organic search presence in a competitive real estate market.
• Planned, executed, and tracked multi-channel online marketing campaigns aligned to business objectives, establishing organic search as the primary lead generation channel.

MBA - Marketing Management - Rai Business School (2010)