Khushi Kothari

Content-led digital marketer with 4+ years of experience across B2B brands, writing for websites, blogs, newsletters and social media, and using AI tools every day to work faster and better. I have built an AI-assisted content workflow, produced reels and event content, run paid and organic campaigns, and tracked results through to leads and revenue. I work well independently and am comfortable owning several marketing functions at once.

Highlights: ₹13L+ revenue from ₹1.54L ad spend (7x+ ROAS) | 2,884 qualified leads | 12.2M campaign reach | Instagram grown from 200 to 2,330 followers

Founder's Office, Marketing Systems & Experiential Campaigns at StepOne (2026-01 – Present)

Event and experiential marketing agency

• Built the marketing engine from scratch: content, newsletters, social media, SEO, lead generation and the website, all under one role.
• Write blogs, case studies, reports and website content, and design and update web pages.
• Built an AI-assisted photo workflow that cut post-event content turnaround from 3 to 4 days to same day.
• Plan event shoots and coordinate photographers, agencies and vendors; develop campaign ideas and brand-aligned content workflows for social channels.
• Support PR and media outreach for events.

Senior Marketing Executive at KAN Innovations (2023-05 – 2025-12)

• Ran paid campaigns end to end for a B2B medical-device launch in Tier 2 and Tier 3 markets: ₹13L+ revenue from ₹1.54L spend, 12.2M reach and 2,884 qualified leads across paid (1,987), events (400) and organic or marketplace (297).
• Ran the #movewithfreedom B2C awareness campaign for Physiotherapy Day, with a week of free foot scans across India: 100k+ views, 200+ registrations and 100+ assessments done.
• Redesigned the website, lifting sessions by 49% and unique visitors by 67%. Wrote website content, blogs, case studies and reports.
• Delivered 200+ marketing assets across six industry events including OTICON25, IDS and DFSICON, and managed 10+ events in total.
• Grew Instagram from 200 to 2,330 followers, ran 50+ outreach efforts and managed 10 influencers, including UGC collaborations.
• Earned three promotions in 12 months and the Above and Beyond Award for business impact.

Marketing Associate at Neve Hospitality (2022-10 – 2023-04)

• Ran Facebook and Instagram campaigns and reviewed audience and creative performance.

Market Research Analyst at Onsitego (2021-12 – 2022-05)

• Conducted market research and supported the #ThisSummerDon’tSuffer summer campaign, handling Delhi city and vendor management for the campaign.

Freelance Consultant (2022 – Present)

• Social media, content and brand strategy for SMEs and founders in real estate, restaurants and running events.

Bachelor of Management Studies in Marketing – Nagindas Khandwala College, Mumbai (2020 – 2023)