Khwairakpam Eloni

Content Writer specializing in SEO & AEO content, website content, documentation, and brand communication. Experienced in creating content for healthcare, technology, manufacturing, industrial products, and mental health platforms. Skilled at collaborating with cross-functional teams to deliver engaging and brand-focused content.

Content Writer at Addpro Network (2024-08 – 2026-01)

• Developed SEO and AEO content for blogs, website pages, product pages, and landing pages, improving search visibility and supporting first-page Google rankings.
• Created ad copy, campaign messaging, social media content, LinkedIn content, and promotional materials aligned with brand objectives.
• Developed case studies, SOPs, and process documentation for internal teams and client workflows.
• Prepared company pitch presentations, meeting MOMs, and supporting documentation for internal and client projects.
• Conducted keyword research and content planning to improve search visibility, engagement, and content performance.
• Collaborated with designers and project coordinators to deliver content across campaigns, websites, and marketing initiatives.
• Developed prompts for AI-generated visuals to support branding and marketing campaigns.
• Maintained content calendars, reviewed content, and ensured alignment with brand guidelines and project timelines.

Content Writer at Bhavnaq (2023-04 – 2024-02)

• Researched psychology, emotional wellness, and human behavior topics for a mental health platform.
• Created emotion-based content, guided activities, coping strategies, and recommendation content.
• Developed research-backed content using academic journals, mental health resources, and expert insights.
• Wrote short-form and long-form content focused on emotional awareness, personal growth, and user engagement.
• Maintained consistency in tone, empathy, and evidence-based communication.

Master of Social Work in Social Work – Assam Don Bosco University (2017-01 – 2019-12)

Bachelor of Arts (Hons) in English – St. Mary's College, Shillong (2014-01 – 2017-12)