Kiran Patekar

Strategy and Planning Leader with 14+ years of experience driving business growth, brand transformation, go-to-market planning, consumer insights, and integrated marketing strategy across India's leading media and entertainment companies. Proven success in translating market intelligence into business outcomes, leading cross-functional planning, managing ₹3 Cr+ budgets, and delivering measurable audience and revenue growth through data-driven decision making. Experienced in managing ₹3 Cr+ annual budgets, leading 15-member cross-functional teams, executing 50+ large-scale campaigns, and delivering 27% audience growth through data-driven marketing strategies.

Strong understanding of India's cultural, consumer, and regional market dynamics with extensive experience building brands for diverse audiences. Actively leveraging AI-powered tools for content ideation, campaign planning, audience analysis, workflow automation, and creative development to improve marketing productivity and effectiveness.

OAP & Strategic Communications Head – Zee Biskope, Zee Ganga & Zee Bangla Sonar - ZEE ENTERTAINMENT ENTERPRISES LTD. - Mumbai

(2020-05 - 2025-12)

• Defined annual strategic roadmap for Zee Biskope, aligning programming, marketing, sales, distribution, and digital teams to achieve business growth objectives.
• Managed a 15-member cross-functional team and annual marketing budgets exceeding ₹3 Crore.
• Delivered 27% growth in viewership through audience-focused communication and data-driven marketing initiatives.
• Executed 50+ integrated campaigns across television, digital, social media, CRM, and on-ground platforms.
• Planned and executed integrated marketing campaigns for launches, festive properties, special events, and promotional initiatives.
• Developed marketing assets for emailers, SMS, WhatsApp, websites, social media, and retail communication touchpoints.
• Collaborated with Creative, Programming, CRM, Sales, Digital, Distribution, and Revenue teams for seamless campaign execution.
• Managed creative briefs and ensured brand consistency across all communication channels.
• Supported PR initiatives, influencer collaborations, media partnerships, and experiential brand events.
• Tracked campaign performance and delivered post-campaign analysis with actionable recommendations.
• Managed communication and promotion for 30+ movie acquisitions annually.
• Developed advertiser-led content integrations supporting commercial growth.
• Played a pivotal role in establishing Zee Biskope as one of the leading Bhojpuri entertainment brands.
• Successfully launched and promoted multiple original shows, blockbuster movie premieres, and tentpole events.
• Received 30+ PROMAX Awards for excellence in creative communication and media marketing.
• Campaigns under leadership earned 150+ national and industry recognitions.
• Built scalable content and promotion frameworks that enhanced audience engagement and brand recall.

Senior Promo Producer - Zee Entertainment Enterprises Ltd.

(2017-01 - 2020-12)

• Led conceptualization and execution of promotional campaigns for Zee Biskope, Zee Ganga, and Big Magic.
• Developed launch communication, channel positioning strategies, and content marketing initiatives.
• Partnered with programming and creative teams to enhance audience engagement and brand visibility.

Promo Producer & Concept Developer - Reliance Entertainment

(2016-01 - 2017-12)

• Developed promotional concepts and marketing communication for television and entertainment properties.
• Worked closely with creative and production teams to deliver impactful campaigns.

Concept Writer - Wizcraft Entertainment

(2015-01 - 2016-12)

• Created concepts, scripts, and communication strategies for large-scale entertainment properties and events.

Associate Director - Sajari Creation

(2014-01 - 2015-12)

• Directed television and branded content projects.
• Managed production planning, creative execution, and client deliverables.

Post Production Head & 2nd Unit Director - Mahesh Kothare Productions

(2012-01 - 2014-12)

• Managed post-production operations and assisted in directing television and film projects.
• Coordinated creative, technical, and production teams to ensure timely delivery.

1st Assistant Director - Mahesh Kothare Productions

(2011-01 - 2012-12)

• Assisted in production planning, scheduling, creative execution, and on-set operations.

MBA - Media & Entertainment Management - Welingkar Institute of Management, Mumbai (2026-12)

Certification - Film Making - Live Wires, Mumbai (2013-03)

Bachelor - Financial Markets - K.C. College, Mumbai (2011-03)