Kishore B

Digital Marketing Specialist with experience in Google Ads, PPC Campaign Management, Performance Marketing, Keyword Research, Campaign Optimization, Google Analytics 4 (GA4), Meta Ads, Lead Generation, and Conversion Tracking.

Skilled in managing and optimizing paid advertising campaigns to improve ROI, increase leads, and drive business growth. Experienced in budget management, bid optimization, audience targeting, reporting, and data-driven decision making.

Currently seeking Digital Marketing, PPC Specialist, Performance Marketing, Google Ads, and Paid Media opportunities in Coimbatore, Chennai, and other locations across India.

Process Associate (Marketing Analytics) at MaxVal (2023-10 – Present)

• Analyzed campaign-related data to identify trends and performance gaps
• Prepared daily and weekly performance reports tracking KPIs such as CTR, CPC, and conversions
• Manage and organize digital information within internal database platforms to maintain structured and searchable data systems.
• Built and maintained Excel dashboards to monitor campaign performance and ensure data accuracy
• Supported campaign optimization by providing keyword-level insights and performance analysis
• Identified low-performing areas and contributed to cost optimization efforts through data insights
• Conducted competitor and keyword research to support campaign planning activities
• Ensured accuracy and consistency in campaign data tracking and reporting processes
• Collaborated with internal teams to improve reporting efficiency and workflow.

Process Executive Performance Marketing (Google Ads) at Dentsu (2022-02 – 2023-08)

• Managed and optimized ₹5 Lakhs monthly ad spend, ensuring efficient budget allocation and achieving 2x–3x ROAS.
• Increased CTR by 18–25% and improved conversion rates through continuous A/B testing and ad optimization.
• Reduced CPC by 15–20% by refining keyword strategy, bid adjustments, and eliminating low-performing queries.
• Generated 500+ qualified leads/month by targeting high-intent audiences and optimizing campaign structure.
• Strategically allocated budgets across campaigns based on performance, improving overall conversion efficiency.
• Monitored and analyzed KPIs (CTR, CPC, CPA, ROAS) using Google Analytics (GA4), driving data-backed decisions.
• Prepared weekly and monthly performance reports using Google Analytics and Google Trends, delivering actionable insights to clients.
• Collaborated with cross-functional teams to ensure smooth campaign execution and continuous performance improvement.

Consultant at Merkle (2021-02 – 2021-07)

• Performed data mining and data validation for e-commerce platforms to ensure accuracy and consistency of product and campaign data.
• Executed ad uploads and updates on eBay platforms through Citrix, following campaign specifications and product aspects.
• Managed and maintained landing pages for marketing campaigns, ensuring correct content updates and alignment with campaign objectives.
• Verified product listings, campaign data, and ad attributes to maintain data quality and platform compliance.
• Monitored campaign performance using key marketing metrics such as impressions, clicks, and conversions.
• Analyzed campaign data to identify performance insights and optimization opportunities.
• Collaborated with internal teams to support efficient campaign execution and digital marketing operations.