Krati Sharma

Business Analyst / Demand Generation Executive / BDM - Octal IT Solution

(2025-04)

Analyze business requirements and collaborate with business, technology, design, and QA teams to support solution delivery across the SDLC.
Conduct market, product, and competitive research to identify business opportunities, target segments, and technology trends.
Support Go-to-Market initiatives through market analysis, prospect research, positioning, and opportunity identification.
Contribute to demand generation activities including email campaigns, prospect research, outbound outreach, and campaign performance analysis.
Support business development and client acquisition initiatives across technology solutions and services, including staff augmentation.
Conduct account and company research to identify relevant stakeholders, business needs, and potential engagement opportunities.
Support strategic partnerships and client engagement initiatives through research, outreach, and coordination.
Contribute to business events, meetings, and client-facing initiatives supporting stakeholder engagement and business development.

Business Analyst - BR Softech Pvt.

(2023-12 - 2024-12)

Conducted market research across the iGaming and sports industry to identify trends, target demographics, and competitor activity, supporting product and sprint backlog development.
Analyzed sports-platform data to understand user behaviour, preferences, and engagement patterns, contributing to product and monetization strategies.
Collaborated with cross-functional teams and stakeholders to gather requirements, define features, analyze user feedback, and improve software performance and user experience.
Translated business needs into solutions, documented As-Is processes, and recommended process improvements.
Conducted market research and data analysis and created reports to support business decision-making and requirements elicitation.
Applied SWOT analysis, process mapping, and gap analysis to improve business processes and performance.
Maintained documentation including process flows, use cases, functional specifications, test cases, training materials, and system manuals.
Facilitated communication between customers, stakeholders, technology teams, and support teams throughout project implementation.

Graphic Designer - Freelancer

(2023-07 - 2023-12)

Developed logos, brochures, social media graphics, and marketing collateral to strengthen brand identity and customer engagement.

Business Analyst - Emizen Tech Pvt.

(2023-02 - 2023-05)

Collaborated with marketing, product development, and sales teams to support strategic marketing plans and coordinated initiatives across channels.
Conducted data analysis and market research to identify emerging trends and market opportunities, supporting product offerings and new revenue opportunities.
Supported training and mentoring of new team members and adherence to established processes and best practices.

About