Digital Marketing Specialist and GEO Lead at GO MO Group (2025-07 – Present)
- Leading enterprise SEO, GEO, and paid search initiatives for 50+ international clients across Sweden, Denmark, Norway, the UK, France, Spain, and the US, driving measurable improvements in organic visibility and traffic across multi-market accounts.
- Managing a 12-member cross-functional delivery team including SEO specialists, content writers, developers, designers, and customer success stakeholders; overseeing execution workflows, performance reviews, mentoring, and project delivery timelines.
- Conducting enterprise technical SEO audits and implementation planning covering crawlability, indexation, Core Web Vitals, structured data, JavaScript rendering, hreflang, XML sitemaps, canonicalization, robots.txt, and website migrations.
- Partnering extensively with development teams to define, prioritize, QA, and validate technical SEO implementations across enterprise and multi-market websites.
- Designed and operationalized Generative Engine Optimization (GEO) service offerings (including technical GEO audits, semantic content blueprints, competitor benchmarking, AI visibility analysis, and community discoverability strategies across Reddit, Quora, LinkedIn, Wikipedia, and YouTube) focused on AI search discoverability, entity optimization, semantic content architecture, and prompt-aligned visibility.
- Managing reporting and analytics through GA4, Looker Studio, Search Console, and Excel, monitoring traffic, rankings, conversions, engagement, and AI-driven discoverability metrics.
- Contributed to 40% YoY improvements in organic visibility and traffic across multiple enterprise client accounts.
Senior SEO Analyst at GO MO Group (2024-07 – 2025-06)
- Led SEO strategy and execution for enterprise and Fortune 2000 clients across B2B, industrial, education, SaaS, and real estate sectors, aligning technical and content initiatives with broader business and marketing objectives.
- Conducted enterprise technical SEO audits focused on crawl optimization, indexation, duplicate content, Core Web Vitals, structured data, and site performance improvements.
- Partnered closely with development and design teams to implement, QA, and validate technical SEO recommendations across large-scale and multi-market websites.
- Led multilingual and international SEO initiatives targeting Nordic and European markets, including hreflang implementation, localized search optimization, and regional content strategies.
- Managed stakeholder reporting, strategic presentations, and recurring performance reviews for client leadership and marketing teams.
- Built and optimized Looker Studio dashboards and GA4 reporting frameworks to support data-driven SEO analysis and decision-making.
- Delivered SEO training and enablement for internal teams and client stakeholders, contributing to a 48% increase in organic traffic and 25% growth in conversions for a Fortune 2000 real estate client through technical and content optimization initiatives.
SEO Analyst at GO MO Group (2023-07 – 2024-06)
- Developed localized and multilingual SEO strategies for clients operating across Nordic and European markets, aligning search optimization initiatives with regional search behavior and market-specific content requirements.
- Managed SEO implementation workflows across WordPress, Drupal, and HubSpot CMS platforms, supporting technical optimization and content publishing processes.
- Performed technical SEO analysis using Screaming Frog, Google Search Console, and GA4 to identify crawl issues, indexation gaps, redirect chains, duplicate content, and site performance bottlenecks.
- Contributed to local SEO initiatives including Google Business Profile optimization, citation consistency management, and localized visibility improvements.
- Monitored rankings, traffic, CTR, and engagement metrics while supporting recurring SEO reporting, performance analysis, and optimization planning initiatives.
Independent Content Marketing & SEO Strategist at Freelance (2021-01 – 2023-06)
- Developed SEO and content marketing strategies for startups and SMEs across SaaS, e-commerce, media, and personal branding industries.
- Produced long-form SEO content, whitepapers, landing pages, website copy, and thought leadership content focused on search discoverability and audience engagement.
- Conducted audience research, keyword analysis, search intent mapping, and content clustering to support organic growth initiatives.
- Collaborated with founders and marketing stakeholders to shape digital content strategy, messaging frameworks, and brand positioning.
- Supported SEO strategy initiatives for internationally recognized media and entertainment brands including Food Network and HGTV.
Business Development Intern at Pocket FM (2022-01 – 2022-10)
- Supported business growth initiatives through operational reporting, competitor analysis, lead generation, international onboarding coordination, and performance analysis using Amazon QuickSight dashboards and internal CMS tools.
