Kriti Barla

Results-driven Amazon PPC specialist with 3+ years of experience in planning, executing and optimising Amazon advertising campaigns across US marketplace skilled in SP campaigns, keyword research, optimisation and performance analysis to improve ACOS, ROAS and drive business growth.

Performance Marketing (Amazon Ads) - Mensa Brands Technology Pvt Ltd

(2025-08)

• Manage Amazon PPC campaign across sponsor product.
• Develop an execute campaign strategies to achieve business goals.
• Optimise bids, budget, keyword and targeting to improve ACOS, ROAS and overall performance.
• Analyse campaign performance matrics (CTR, CPC, ACOS, TACOS, ROAS) and provide actionable insights.
• Collaborate with teams for listing and content optimisation (A content, titles, image, descriptions).

Amazon Ads consultant - Grassroots solutions and services Pvt Ltd

(2023-01 - 2024-12)

• Manage Amazon PPC campaigns for multiple clients and product categories.
• Created and optimised campaigns to improve visibility and increases sales.
• Perform keyword research, search term analysis and competitor analysis.
• Managed bids, budget and placements to maximize ROI.
• Reduced wasted and spend using negative keywords and Optimization.
• Prepared performance reports and advised seller on growth strategies.

Quality Analysis

(2024-01 - 2025-08)

• Monitored and evaluated customer interactions (live and recorded calls).
• Identified gaps in service delivery and suggested improvements.
• Provided feedback and coaching to improve agent performance.
• Ensured compliance with company policies and industry regulations.
• Prepared daily, weekly, and monthly quality reports.

Master of Arts - Nalanda University (2018)

Bachelor of Arts - St. Xavier's College (2014)

Intermediate - St. Xavier's College (2011)

Matriculation - DAV Gandhi Nagar (2009)