Kritika Patwa

Creative strategist with experience in D2C-focused agency, specializing in content strategy, brand communication, campaign planning, and operations management. Experienced in managing creative workflows, coordinating teams, building content systems, and developing brand-focused strategies that improve visibility and engagement. Strong understanding of consumer behavior, content storytelling, and digital brand growth.

Creative Strategist & Operations Management at Brand Scales (Performance Marketing Agency) (2025-06 – 2026-04)

• Led creative strategy for multiple D2C brands across fashion, beauty, and lifestyle categories.
• Developed monthly content calendars aligned with brand goals, launches, and campaigns.
• Planned creative concepts for reels, social content, ad creatives, and brand storytelling.
• Managed coordination between designers, editors, developers, and internal teams for timely execution.
• Oversaw day-to-day operations, project workflow, approvals, and client deliverables.
• Worked on website content planning, product positioning, and campaign execution.
• Used AI tools for creative ideation, content enhancement, and faster production workflows.
• Supported client communication, strategy discussions, and brand growth planning.

Digital Marketing Intern at Dot Shot Marketing Agency (2024-04 – 2024-06)

• Worked on SEO, Google My Business optimization, and social media content planning.
• Assisted in content marketing campaigns and audience engagement strategy.

Digital Marketing Intern at Marketing Venture (2024-07 – 2024-09)

• Supported campaign planning and social media management.
• Assisted in content creation, scheduling, and reporting.

Bachelor of Computer Applications (BCA) in Computer Applications – Invertis University

Intermediate – Maharishi Vidya Mandra, Bareilly (2022 – 2022)