Kshitij Mittal

Associate Deal Support - Programmatic - PulsePoint - Mumbai

(2023-08)

Manage end-to-end Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals, driving campaign performance across healthcare, endemic, and premium media inventory
Leverage deep expertise in OpenRTB troubleshooting to identify and resolve bid stream mismatches, macro-related issues, SSP/DSP integrations, and auction delivery challenges
Enabled the scaling of $8M+ in monthly deal spend by removing delivery blockers, optimizing targeting strategies, and refining deal configurations to improve performance
Support deal setup, QA, and ongoing optimization within PulsePoint's in-house DSP (LIFE), partnering with Platform Solutions Managers to enhance supply strategy, targeting logic, and overall deal health
Develop a strong understanding of inventory segmentation, bid throttling, NPI targeting, campaign pacing, and programmatic delivery optimization to maximize campaign efficiency
Collaborate cross-functionally with Ad Operations, Engineering, Product, and Client Solutions teams to troubleshoot complex issues, improve operational workflows, and scale programmatic delivery

Programmatic Analyst - Publicis Global Delivery - Gurugram

(2023-08 - 2026-02)

Managed and optimized PMP and open auction campaigns on The Trade Desk and DV360 (DSPs) with a $300k monthly budget, ensuring accurate pacing, troubleshooting delivery issues, and resolving campaign discrepancies through data-driven analysis
Collaborated cross-functionally with platform, client success, and solutions teams to troubleshoot and resolve PMP delivery and pacing issues, ensuring SLA adherence and client satisfaction
Pulled and analyzed DSP reports to identify delivery gaps, pacing inefficiencies, and optimization opportunities—driving actionable recommendations for improved PMP performance
Supported deal management and troubleshooting tickets for PMP campaigns, contributing to consistent campaign pacing and smoother deal activation workflows
Enhanced client ROI by improving campaign performance through KPI optimization including CPA, CTR, VCR, C2V and viewability while leveraging RTB with DSPs to drive continuous performance improvements
Refined frequency capping and ad rotation strategies to achieve optimal exposure, ensuring each impression resonated with the target audience while minimizing ad fatigue and maximizing engagement
Collaborated closely with creative team to ensure campaign messaging was in line with client goals, improving audience engagement
Awarded the Quarterly Excellence Award for outstanding achievements in campaign management and optimization

Digital Marketing Associate - Pitaara Unleashed - New Delhi

(2021-11 - 2023-08)

Developed and executed account growth strategies to retain clients quarter over quarter and drive revenue growth through upselling new products and offerings
Managed a portfolio of advertiser clients, overseeing revenue and margin management to ensure profitability and client satisfaction
Executed PMP and PG deal setups and troubleshooting within DSPs, leveraging data analysis to ensure optimal pacing and delivery performance
Analyzed DSP data reports to inform pacing adjustments and campaign troubleshooting, aligning with client performance goals
Designed and implemented attribution models to accurately assess the impact of various touchpoints on conversions

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