Kuldeep Singh

Power BI Developer with 3+ years of IT experience (2+ years building Power BI solutions with SQL and Microsoft Fabric). Specializes in data modeling, DAX, and Power Query to design automated ETL pipelines and interactive dashboards that turn raw marketing and sales data into measurable business impact — including a 25% reduction in report load time and 15-20% gains in regional sales through data-driven recommendations. Strong in stakeholder management, requirement gathering, and translating business goals into scalable BI solutions.

Data Analyst at Helpholics Digital Marketing & Media Services (2024-11 – Present)

• Engineered interactive Power BI dashboards tracking Revenue, ROI, CTR, CAC, and ROAS across multi-channel digital marketing campaigns.
• Wrote complex SQL and Power Query (joins, CTEs, window functions) to extract, clean, and validate large-scale datasets, ensuring data integrity for stakeholder reporting.
• Optimized data models and DAX measures, cutting report load times by 25% and improving dashboard responsiveness.
• Analyzed multi-channel campaign data in MySQL to isolate high-performing segments, uncovering a 20-25% sales deficit in low-awareness regions.
• Led requirement-gathering sessions with cross-functional stakeholders, translating business objectives into production-ready BI solutions.
• Delivered predictive insights and strategic recommendations that improved market reach and regional sales by 15-20%.

Programmer Analyst at Cognizant Technology Solutions Pvt Ltd (2022-10 – 2024-06)

• Conducted advanced performance data analysis, utilizing LoadRunner and JMeter to execute load, stress, and endurance scripts for high-traffic web applications.
• Analyzed system bottleneck data and telemetry, collaborating with development teams to deliver actionable insights.
• Automated the compilation of performance test summary metrics, reducing manual reporting cycles.

Programmer Analyst Trainee (Intern) at Cognizant Technology Solutions Pvt Ltd (2022-03 – 2022-07)

• Assisted in executing performance testing strategies, extracting and parsing raw log files to identify infrastructure weaknesses and optimize application reliability.
• Partnered with QA and cross-functional engineering teams to validate application performance metrics against business service-level agreements (SLAs).

Master of Computer Application in MCA – JC Bose University of Science & Technology (2020 – 2022)

B.Voc in Software Development – Ramanujan College, Delhi University (2016 – 2019)