Content Head & GTM Content Strategist at Nemodeals.com (2025-11 – Present)
B2B SaaS sales intelligence platform — competing with Apollo.io and ZoomInfo.
- Content Strategy: Architected end-to-end GTM content strategy from zero — defining ICP-aligned messaging frameworks, brand narrative, and market positioning for early-stage launch
- AI-Powered Production: Used ChatGPT, Claude, and Canva AI to build complete content infrastructure — sales scripts, investor pitch decks, battle cards, one-pagers — cutting production time 60%+ while maintaining editorial quality
- AEO Implementation: Structured all brand assets for Answer Engine Optimization — ensuring discoverability on Perplexity, ChatGPT search, and Gemini
- AI Content SOPs: Established scalable AI content frameworks and SOPs adopted org-wide — enabling consistent brand communication and faster team onboarding
- Sales Enablement Copy: Developed persona-mapped sales scripts and objection-handling copy that directly improved sales team confidence and funnel conversion
Consultant – Content Manager & AI Content Strategist at T-Systems (2024-03 – 2025-10)
Global IT services company. Led AI-powered content strategy for automotive technology clients across APAC and DACH markets.
- AI Workflow Architecture: Designed and implemented AI content workflows (ideate → draft → edit → publish) using ChatGPT and generative AI — scaling content output 3x, reducing turnaround time significantly, and cutting production costs
- Full-Funnel Content: Produced blogs, case studies, newsletters, and ad copies mapped to awareness, consideration, and after-sales stages of the customer journey
- AI Team Upskilling: Built and trained team members on AI content tools and SOPs — upskilling writers on prompt engineering, brand-voice fine-tuning, and AI-assisted editing
- Content & Enablement Ops: Administered Highspot sales enablement platform — governing content versions, asset relevance, and accessibility for field sales teams
- Content Localization: Collaborated with DACH stakeholders to localize content for German-speaking audiences while maintaining global brand integrity
- Content Analytics: Tracked content performance via dashboards; optimized asset lifecycle and reported engagement metrics to senior stakeholders
Asst. Manager – Content Marketing & Sales Enablement at Buzzworks Business Services (2023-08 – 2024-03)
B2B staffing and technology services company.
- Demand Generation: Drove ~100 MQLs/month through AI-assisted, targeted email campaigns anchored in partner case studies — a repeatable, revenue-focused content marketing model
- Brand Messaging: Crafted Master Value Proposition (MVP) messaging framework adopted org-wide — standardizing storytelling and enabling faster presentation builds
- Sales Enablement: Built Digital Sales Playbook covering battle cards, competitive positioning, proposal templates, and scripts — significantly reducing asset retrieval time
- Marketing Copywriting: Revamped website content; developed brochures, proposal decks, email templates, and infographics supporting the full sales cycle
Associate Content Strategist at Jade Global (2022-02 – 2023-06)
Oracle Platinum Partner and Salesforce/ServiceNow/NetSuite consulting firm.
- Content Volume & Quality: Produced 150+ SEO/AEO-optimized blogs, 100+ case studies, 50+ datasheets, and 55 webinar landing pages across Oracle, Salesforce, NetSuite, and ServiceNow ecosystems
- Video Scripting: Developed 40+ video scripts for partner-facing demos, internal training, and joint solution showcases — translating complex SaaS into clear narratives
- UX Writing: Created UX microcopy for UI/UX projects — buttons, error messages, tooltips, and form fields — in collaboration with design teams
- Social & Community: Managed social media calendar with 200+ posts averaging 100+ engagements per post; built Quora content strategy generating valuable backlinks
- ABM Campaigns: Executed ABM campaigns with account profiling and multi-channel targeting across healthcare/life sciences and enterprise technology verticals
Senior Content Writer & Team Lead at Swasti Datamatrix (2016-04 – 2022-01)
- Team Leadership: Built and led a team of 5+ writers — creating AI-ready SOPs, content briefs, and scalable systems for quality and consistency across international B2B clients
- Technical & Long-Form Writing: Produced market research reports, technical documentation, user manuals, how-to guides, cold email pitches, and landing pages for clients across USA, Europe, Middle East, and Australia
- Campaign Results: Drove 20% sales increase through a product launch campaign; grew brand Instagram from 0 to 43K followers — 10% increase in website traffic
