Kusuma C

Detail-oriented with strong analytical Marketing Automation & Operations Specialist with 4+ years of total experience and 3 years of experience executing multi-touch and batch campaigns, managing end-to-end campaign operations, and optimizing processes within Adobe Marketo. Skilled in segmentation, QA, list validation, program setup, and cross-functional collaboration.

Adobe Marketo Certified

Professional with strong technical skills in HTML/CSS, Salesforce, analytics, and MarTech tools. Adept at driving operational efficiency, improving campaign performance, and delivering high-quality campaigns aligned with SLAs.

Marketo Consultant at Adobe (2023-07 – Present)

Marketo Consultant executing multi-touch and batch campaigns with focus on audience segmentation, QA checks, and campaign optimization.

• Executed 120+ batch and multi-touch campaigns end-to-end in Marketo with strong focus on audience segmentation, QA checks, list validation, and 99% SLA-driven scheduling, ensuring accurate and timely campaign deployments across regions along with reporting on campaign metrics such as open rates, CTR, conversions, bounce rate, and revenue contribution for data-driven decision-making.
• Managed multiple simultaneous campaigns and ensured timely execution in a fast-paced environment while maintaining brand voice and quality for 300K+ records, resulting in 35% reduction in QA defects and 20% faster execution cycles.
• Drove campaign optimization through A/B testing, deliverability enhancements, sender reputation, and compliance with CAN-SPAM and global email governance standards and engagement insights, achieving 22% higher CTR, 15% lift in engagement, and improved inbox placement.
• Supported the broader MarTech stack (Marketo, Salesforce, analytics tools) and collaborated cross functionally to troubleshoot issues, streamline workflows, and improve overall operational efficiency by 30%.
• Coordinated closely with Marketing Managers, Brand teams, and regional stakeholders to ensure campaign alignment with business goals.
• Designed and maintained responsive email templates, forms, and landing pages ensuring cross-browser/device compatibility aligned with brand standards.
• Served as an internal Subject Matter Expert on email deliverability, data integrity, and marketing automation best practices.
• Supported automated lead gen workflows contributing to pipeline growth and B2B demand generation goals.

Talent Acquisition Specialist at Xpheno (2022-03 – 2022-03)

Technical talent engineer identifying, evaluating, and deploying high-skill technical resources into critical project environments.

• Operated as a technical talent engineer, identifying, evaluating, and deploying high-skill technical resources into critical project environments.
• Applied deep understanding of tech stacks, capability requirements, and role architectures to precisely map candidate competencies to operational needs.
• Leveraged advanced talent intelligence platforms, data driven sourcing strategies. Conducted structured technical evaluations and ensured accurate alignment.
• Enhanced workforce readiness by streamlining resource allocation and optimizing technical hiring workflows.

Master of Computer Applications in Computer Applications – Maharaja Institute of Technology, Mysore (2019-09 – 2021-10)

Bachelors of Computer Applications in Computer Applications – JSS College for Womens, Mysore (2016-08 – 2019-05)