Lakhan Me

Senior Graphic Designer and Visual Creator with 10+ years of experience across brand identity, packaging, product visualization, social media, motion and visual content. Skilled at leading visual systems from concept through production, with a strong focus on commercially usable design for consumer products and lifestyle brands. Combines 2D design expertise with 3D, motion and digital capabilities to direct cohesive brand experiences across packaging, campaigns and product communication, while collaborating cross-functionally with marketing, product and leadership stakeholders.

Brand & Packaging Designer / Artworker at Keplin Global Services India Pvt. Ltd. (2024-07 – 2026-07)

Worked across branding & packaging and e-commerce design for global brands (Keplin Home, Keplin Cook, Keplin Garden, Keyman, Voyager, Desiretech, Qoovo, Lugg) and multi-category consumer products, with a strong focus on production accuracy, compliance, print specifications and retail-ready visual communication.

• Created branding ready packaging artworks, dielines, labels, inserts, sleeves, hangtags and print-ready files across multiple product categories.
• Developed packaging layouts translating product features and USPs into clear, premium and commercially focused visual communication.
• Applied packaging compliance requirements including barcodes, warnings, material and recycling icons, CE/UKCA markings, legal text and country-of-origin information.
• Prepared and checked artwork against printer specifications, colour requirements, typography, hierarchy, bleed, dielines and production constraints.
• Created supporting e-commerce assets including icons, infographics, digital mockups and product-focused graphics for Amazon and marketplace environments.
• Collaborated with marketing, buying, copywriting, suppliers, printers and internal QC teams to resolve artwork requirements and production feedback.

Packaging Designer / Artworker at TMCards Dot Com (2025-01 – 2026-01)

Worked on end-to-end design and production for custom playing cards and packaging, bridging creative design with real-world print execution.

• Designed custom playing card faces, backs, tuck boxes and packaging layouts aligned with brand themes and print constraints.
• Prepared print-ready files for offset and specialty printing, ensuring accuracy in bleed, colour profiles, dielines and finishing requirements.
• Collaborated with production and printing teams to resolve technical issues and maintain consistency across large-scale runs.
• Managed multiple client projects simultaneously, handling revisions, approvals and last-minute changes under tight timelines.
• Supported branding and visual development for in-house and client card brands, balancing creativity with production feasibility.

Image Specialist (Rich Media) at Nielsen (2018-01 – 2024-01)

Worked on enhancing e-commerce product pages through high-quality visuals, interactive assets and structured content optimized for shopper engagement and conversion.

• Designed and optimized image carousels, lifestyle visuals and rich media assets tailored for multiple digital platforms.
• Created below-the-fold content highlighting product features, benefits and brand storytelling.
• Developed interactive elements such as 360° product views, comparison charts and visual guides to improve user experience.
• Managed digital assets and ensured consistency, accuracy and brand alignment across platforms.
• Collaborated with content, product and analytics teams to align visuals with business goals and performance metrics.

Jr. Graphic Designer at Eclerx (2014-01 – 2018-01)

Gained hands-on experience with real-world projects, structured design workflows and collaboration with experienced professionals.

• Supported design production and asset preparation within a structured professional workflow.
• Developed practical experience in design execution, revisions, quality control and team collaboration.

Bachelor of Arts – University of Mumbai (2010-01 – 2013-01)