Lakita Bhatt

MBA Candidate · Finance & Operations

Talent

DelhiMember since 29 May 2026

Financial Ratio AnalysisTrend AnalysisKPI Dashboard DevelopmentBusiness Case AnalysisFinancial ModellingFP&A FundamentalsDCF ValuationPivot TablesVLOOKUP / XLOOKUPDynamic DashboardsConditional FormattingCharts & GraphsData ValidationAdvanced Google AnalyticsMulti-channel AttributionCustom ReportingFunnel & Cohort AnalysisData-Driven Decision MakingR StudioDescriptive StatisticsCorrelation & RegressionSQLExcel DashboardsGoogle Data StudioChart DesignPerformance ReportingMS Office SuiteGoogle WorkspaceSlackProject Tracking Tools

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Financial Ratio AnalysisTrend AnalysisKPI Dashboard DevelopmentBusiness Case AnalysisFinancial Modelling

About

MBA candidate specializing in Finance & Operations (IMS Unison University, Batch 2027) with 1 year of pre-MBA experience in client portfolio management, KPI-driven performance reporting, and cross-functional delivery at a US/Canada-facing digital agency. Demonstrated ability to structure complex business problems, synthesise multi-source data into executive-level recommendations, and influence senior stakeholders — core to the Bain Summer Associate role. Certified in Financial Modelling and Advanced Google Analytics.

Strong analytical foundation in Excel financial modelling, DCF valuation, ratio analysis, and R Studio. Seeking a Summer Associate internship at Bain & Company to apply structured thinking and commercial rigour to client-facing strategy engagements.

Experience

Project Manager - Graygraph Technologies - US & Canadian Client Portfolio

(2023-06 - 2024-08)

SEO & Digital Marketing Agency

Managed end-to-end delivery of 8+ simultaneous SEO and digital marketing projects for US and Canadian enterprise clients, ensuring 100% on-time execution aligned with client business objectives and KPIs.
Served as primary liaison for 10+ client accounts — handled requirement gathering, expectation management, and ongoing strategic communication, achieving approximately 90% client retention rate.
Coordinated across SEO, content, and technical teams to execute website optimisation, keyword strategy, and integrated campaign delivery, contributing to an average 30% improvement in organic traffic for managed accounts.
Monitored campaign performance metrics (traffic, keyword rankings, bounce rate, engagement) using Google Analytics; produced bi-weekly data-backed performance reports that informed continuous optimisation and budget decisions.
Identified and resolved client concerns proactively, reducing escalation rate by approximately 40% through structured feedback loops, SLA adherence, and weekly review check-ins.
Prepared and presented campaign ROI analysis and performance dashboards to senior stakeholders, directly supporting budget reallocation decisions and quarterly strategy reviews.
Translated multi-channel analytics data into clear, actionable business recommendations — building the same stakeholder communication and insight-to-action muscle required in Financial Analysis and FP&A roles.