Content Marketing Manager at Growthic, The Content Marketing Company (2023-01 – Present)
Progressed from Content Writer & Strategist to Content Marketing Manager, with expanded ownership across strategy, team leadership, and client outcomes.
- Led organic content strategy for 11+ LinkedIn clients across FMCG, furniture, F&B, finance, coaching, and public safety, generating 10M+ organic impressions with zero ad spend.
- Scaled multiple client profiles organically, including: 3 clients from ~1,500 to 10,000+ followers; 5 clients from zero to 1M+ impressions within 5 months.
- Managed and mentored 5 content strategists over 1.5 years, owning their onboarding, skill development, quality control, and performance growth.
- Acted as a foundational team member, supporting Growthic's growth from 4 to 15+ team members during early and scaling stages.
- Owned end-to-end content quality for assigned clients, including approvals, direction, and delivery, with minimal oversight.
- Served as the primary point of contact for multiple clients, handling communication, feedback, and ongoing relationship management.
- Maintained an average client satisfaction rating of 4/5 across monthly internal client feedback cycles.
- Led content creation for Growthic's website revamp, contributing to structure, layouts, messaging, and coordination with the website development team.
- Wrote PR and employer branding articles, supporting Growthic's external positioning and hiring narrative.
- Helped define writer growth paths and internal processes, contributing to clearer expectations, feedback loops, and role progression.
- Conducted 30+ interviews over two years for content roles and participated in hiring decisions.
- Introduced team initiatives including monthly content reviews, structured performance discussions, and a gamified internal LinkedIn publishing challenge.
Content Writer Intern at The Nation Times (2021-05 – 2021-04)
- Researched and wrote articles across sports, entertainment, and politics.
- Studied high-performing blogs to understand reader-first content structure and engagement patterns.
