Lakshmikala Giddaluru

UI/UX Designer with 5 years of experience designing web and mobile interfaces across e-commerce, on-demand delivery, marketing, and enterprise software products. Strong hands-on expertise in Figma — including auto-layout, components, and component variants — combined with a full end-to-end process spanning UX research, wireframing, prototyping, and usability testing. Experienced collaborating directly with clients and cross-functional teams to deliver measurable improvements in user engagement, retention, and satisfaction.

Comfortable working independently in remote, deadline-driven environments.

UI/UX Designer - Niruthi Climate and Ecosystems

(2024-03)

• Design end-to-end UI/UX across 5+ concurrent projects spanning on-demand delivery, e-commerce, and web platforms, owning each engagement from discovery through final handoff.
• Act as primary design point of contact for clients, managing requirements gathering, design reviews, and sign-off independently.
• Consistently deliver projects ~20% ahead of deadline while maintaining a 95% positive client feedback rate.
• Redesigned website UX to improve customer satisfaction, and partnered with engineering to ship a single-page website redesign that cut bounce rate by 15%.

UI/UX Designer - Innovatios Technology

(2022-02 - 2024-02)

• Designed and maintained the company's website and led UI/UX for 3+ simultaneous marketing projects across web and mobile.
• Redesigned the core user interface, lifting customer retention from 35% to 94% year-over-year and driving measurable gains in engagement.
• Ran user research and usability testing that improved user satisfaction and task-completion scores by 82%, feeding findings directly into design iterations.
• Built detailed wireframes and interactive prototypes to guide mobile app development, reducing post-development bug fixes by 40%.
• Developed user personas, surveys, and research insights that informed a more relevant, evidence-based design process.
• Partnered closely with the digital marketing team on campaign landing pages and social media creative.

Graphic Designer - Innovatios Technology

(2021-02 - 2022-01)

• Designed the UI for POS billing software deployed across restaurant and salon clients.
• Created company branding and logo design.

M.Tech - Digital Electronics and Communication Systems - JNTUA