Public Relations & Influencer Marketing Specialist
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Welcome to my profile.
After nearly two decades in journalism, I moved into Public Relations and strategic communications, where I now help brands, founders, artists, and organizations build strong narratives and gain high-value visibility. Today, I work as a Public Relations and Influencer Marketing professional with extensive experience in shaping brand stories, managing reputations, and designing impactful campaigns across entertainment, lifestyle, technology, and corporate sectors.
Because of my background in journalism, I approach PR from a media-first perspective. I understand how journalists think, what editors look for, and how to position a story so it actually gets published. My work focuses on helping clients communicate clearly, earn credible media coverage, and build long-term brand authority.
My professional journey began inside some of the world’s most respected newsrooms. I spent over 18 years working as a journalist and editor with leading global and national publications, including Fortune Magazine, The Times of India, and Thomson Reuters. During this time, I covered business, entertainment, technology, and culture while working closely with editors, reporters, and media networks.
This experience gave me a deep understanding of how newsrooms operate, what makes a story newsworthy, and how brands can earn meaningful media attention rather than simply pitching for it.
