Laranya Shah

Digital Marketing and Content Strategy professional with hands-on experience scaling a brand's content reach from 0 to 1.3M+ views through strategic planning and trend-led execution. Brings a strong foundation in visual storytelling, production, and project coordination from 2+ years in film production, now applied to building data-informed content and brand campaigns. Comfortable owning a content calendar end-to-end — from strategy and creative direction to performance analysis — with a track record of turning creative ideas into measurable engagement.

Content Strategist - Tiroha Stratedge Pvt. Ltd. - Pune

(2025-11)

• Developed and executed end-to-end content strategies across café branding and corporate communication accounts, aligning messaging with each brand's positioning and growth goals.
• Scaled "Click Kulture" from 0 to 1.3M+ views by designing trend-led content calendars and audience-first storytelling, driving one of the account's fastest growth periods to date.
• Lead content strategy for Coffee Planet, building campaigns focused on reach, engagement, and in-store footfall growth.
• Plan and produce social media campaigns, ad creatives, and captions that support audience growth and lead generation across multiple client accounts.
• Analyze audience insights and campaign performance data to refine content strategy and improve engagement outcomes continuously.
• Partner with design and marketing teams to maintain consistent brand storytelling across all touchpoints.

Assistant Director – Film Production & Content Operations - FTII Films - Pune

(2024-08 - 2025-11)

• Directed production scheduling, coordination, and cross-team communication across 12+ film projects from pre-production through wrap.
• Managed stakeholder coordination, team workflows, and deadlines to keep projects on schedule and within scope.
• Owned continuity tracking, call sheets, and day-to-day production planning to ensure smooth on-set execution.

Editor Intern - Unplug Infinity Media House

(2022-02 - 2023-04)

• Edited BTS and corporate film content, supporting campaign content development and post-production workflows.
• Coordinated client communication and project logistics to support timely creative delivery.

Content Writer Intern - Metro Era Film Production

(2021-12 - 2022-01)

• Wrote scripts and promotional content for client campaigns.
• Supported live shoot coordination and production communication.

Bachelor's - Vocational Filmmaking - Pune University (2022 - 2025)

Bachelor's - Mass Communication - Pune University (2019 - 2022)