Latasha Sharma

Versatile and passionate media professional with experience as an Anchor-cum-Producer, skilled in both on-screen presentation and content creation. Strong command over English and Hindi, enabling effective program anchoring, news delivery, and audience engagement. Experienced in production responsibilities including scriptwriting, research, content planning, and shoot coordination.

Social Media Marketing/Content Writing - RM-Group of Education - H-51, H-block, Sector 63, Noida

Social media marketing and content writing, creating relatable content with captions and scripts tailored to audience understanding across platforms like Instagram and Facebook. Keeping updated with trends while maintaining creativity and communication excellence.

• Relatable Storytelling: Developed and executed a content calendar focused on "human-first" storytelling, resulting in a [Number]% increase in organic reach and community engagement.
• Scriptwriting & Copywriting: Authored high-conversion captions and short-form video scripts (Reels) tailored to specific audience personas, maintaining a consistent and relatable brand voice.
• Trend Adaptation: Monitored real-time social media trends and "viral" formats to pivot content strategy quickly, ensuring brand relevance and high share-ability.
• Clear writing: Explain ideas in easy, engaging language
• Research skills: Find accurate information and facts
• Creativity: Make content interesting, not boring
• SEO basics: Use keywords naturally so content ranks
• Editing skills: Spot errors and improve flow
• Audience understanding: Write what readers actually want
• Content Strategy & SEO

Anchor-cum-producer - Morning India News Network - Vittal Bhai Patel house, Ravi Marg, New Delhi

Versatile and passionate media professional with experience as an Anchor-cum-Producer, skilled in both on-screen presentation and content creation. Strong command over English and Hindi, enabling effective program anchoring, news delivery, and audience engagement. Actively handle production responsibilities including scriptwriting, research, content planning, and coordinating shoots with pride in creating original scripts and executing them with clarity, creativity, and professionalism.

• Search Engine Optimization (SEO): Integrated high-intent keywords naturally into long-form and short-form content, improving organic search rankings and increasing site traffic by [Number]%.
• Audience-Centric Writing: Conducted deep audience research to identify "pain points," ensuring all content directly addressed reader needs and increased average "time on page."
• Research & Fact-Checking: Synthesized complex information from multiple primary sources into clear, authoritative, and factually accurate articles.
• Engaging Storytelling: Translated technical or "dry" topics into accessible, conversational language that maintained a [Number]% higher engagement rate than industry benchmarks.
• Creative Hook Development: Engineered compelling headlines and lead paragraphs designed to capture attention and reduce bounce rates.
• Tone Adaptation: Mastered the ability to pivot between different brand voices, ranging from professional and authoritative to playful and relatable.

BA - Journalism & Mass Communication (BAJMC) - Chitkara University (2023 - 2026)

Senior Secondary School - Class 12th - ARMY SCHOOL DAMANA JAMMU (2022 - 2023)