Lavanya Bannagare

Performance-driven Digital Marketing professional with 4.5+ years of experience executing end-to-end campaigns across social media, SEO, and paid channels for B2B and B2C brands. Proven ability to scale digital presence and drive measurable growth—achieved 30K+ LinkedIn audience, improved engagement rates by 30–40%, and increased website traffic by up to 40% through structured execution and optimization.

Assistant Marketing Manager at HireTalent - Staffing & Recruiting Firm (2024-12 – Present)

Owned execution of digital marketing and social media for 4 brands, ensuring consistent publishing and brand alignment across platforms

• Owned execution of digital marketing and social media for 4 brands, ensuring consistent publishing and brand alignment across platforms
• Grew LinkedIn audience to 30,000+ followers, improving engagement rate by 30–35% through content optimization and posting consistency
• Planned and executed monthly content calendars (20–30 posts/month/each brand), maintaining 95%+ on-time publishing rate
• Led SEO and website launch initiatives, driving 35–40% increase in organic traffic within initial months
• Contributed to website revamp strategy, improving conversion rates by 20–25% through UX and content optimization

Assistant Marketing Manager at IMS People Possible (2024-06 – 2024-11)

Executed LinkedIn and social media campaigns, improving engagement rates through consistent posting, content optimization, and audience targeting

• Executed LinkedIn and social media campaigns, improving engagement rates by 25–30% through consistent posting, content optimization, and audience targeting
• Managed content distribution across website, email, and webinars, contributing to 25–30% increase in overall engagement metrics
• Created sales collateral (brochures, decks, communication assets), improving sales readiness and supporting ~10% increase in conversions

Tech and Marketing Executive at DaisyLife Handicrafts (2022-07 – 2024-06)

Executed social media campaigns and designed creatives, achieving significant follower growth and strong campaign performance

• Executed social media campaigns across Instagram, Facebook, and Pinterest, achieving 15K+ Instagram, 20K+ Facebook followers, and 100K+ monthly Pinterest reach
• Designed and formatted 50+ creatives/month using Canva, ensuring platform-specific optimization and brand consistency
• Ran Meta Ads campaigns delivering 2.5–3% CTR and 3–4X ROAS across key campaigns

SEO Strategist at Geekster (2021-11 – 2022-07)

Ranked keywords in top positions and increased website traffic through comprehensive SEO strategies

• Ranked 15–20 keywords in top 3 positions within 3 months for medium-high competition queries
• Increased website traffic by 25–30% through on-page and off-page SEO strategies
• Published and optimized 10–15 SEO-driven articles, reducing bounce rate from 45% to ~35%

Bachelor in Business Administration in Marketing – Brihan Maharashtra College of Commerce (SPPU)

H.S.C (Commerce) – Army Public School, Pune (CBSE)