Regional Business Development Manager – Parts, Accessories & Workshop Consumables at Hyundai Mobis India Limited (Hyundai Motor Group) (2021-06 – Present)
Territory: West Zone (Maharashtra, Gujarat & Madhya Pradesh) | Dealers Managed: 150+ | Reports to: Sr. General Manager – Country Head
- Developed and implemented annual and monthly parts sales forecasts for the West Zone, converting dealer consumption trends and vehicle population data into accurate parts projections and achieving consistent monthly sales target attainment.
- Delivered 17% YoY revenue growth in the parts and accessories business across a 150+ dealer network through the Step-Up Program, activating non-performing dealers and increasing parts penetration.
- Estimated and analysed parts potential by territory and dealer, mapping vehicle parc and workshop throughput to identify untapped demand and grow genuine parts market share against competition.
- Maintained pricing and gross margin requirements on parts, accessories and workshop consumables, using profit simulations and margin analysis to protect profitability while remaining price-competitive in the aftermarket.
- Designed and executed marketing programs, schemes and promotional campaigns for the parts business that increased dealer offtake, counter sales and overall parts profitability.
- Analysed sales statistics, category-wise movement and competitor pricing to formulate corrective sales activities, and presented performance, market trend and competitor analysis reports to senior leadership.
- Reduced stockouts and overstocking across 150+ dealer locations by deploying advanced demand forecasting and warehouse coordination models, improving parts availability and first-time fill rate.
- Developed strategies to liquidate non-moving and slow-moving stock at dealer counters and warehouses through exchange schemes, redistribution and targeted campaigns, releasing blocked working capital.
- Countered and monitored spurious and non-genuine parts suppliers by driving Hyundai Genuine Accessories (HGA) and genuine parts adoption in partnership with Brand Development Managers, measurably reducing non-genuine fitments in the territory.
- Supported accounts receivable management by tracking dealer outstanding, credit limits and claim settlements to keep collections and payment cycles healthy.
- Served customers and dealers professionally and on time with the correct parts, resolving application and supply queries to sustain high customer satisfaction and vehicle uptime.
- Led, trained and motivated dealer parts managers and internal support teams, designing online and offline Parts & Accessories Manager training programs and aligning 150+ dealer KPIs with global Hyundai benchmarks.
- Leading a rural dealer engagement initiative (2025–Present) to expand parts market coverage into underpenetrated West Zone territories.
Territory Executive – Spare Parts Sales at Yamaha Motor India Sales Pvt. Ltd. (2014-12 – 2021-05)
Territory: Central & South India | Dealers: Multi-state Dealer Network | Reports to: Regional Sales Manager
- Reduced stockouts and overstocking by 20% through precise demand forecasting and proactive warehouse coordination across Central and South India.
- Cut pending dealer claim settlements by 40%, directly improving dealer satisfaction and long-term loyalty.
- Consistently surpassed assigned volume targets across all territories while maintaining strict cost discipline.
- Grew Yamaha Genuine Spares and Lubricants penetration across dealer counters through targeted territory mapping and market analysis.
- Planned parts orders for new Yamaha model launches, aligning initial stock quantities with consumption projections for smooth rollouts.
- Maintained ERP accuracy for the territory, overseeing transaction recording, pricing updates, stock levels, and supplier data.
Research Assistant (Internship) at Benara Bearings and Pistons Limited (2014-06 – 2014-07)
- Built foundational knowledge of automobile engineering components, covering bearings and pistons manufacturing, quality standards, and production processes.
