Loveleen Khokher

Behavioural Science postgraduate with experience across healthcare and fintech, applying behavioural insights, market research, and experimentation to improve product adoption, user engagement, and decision-making. Skilled in translating user and stakeholder insights into actionable growth and commercialization strategies through behavioural analysis, experimentation, and cross-functional collaboration. Interested in healthcare innovation, go-to-market strategy, and AI-enabled products improving access and care outcomes.

Marketing Intern at Proactive For Her (2025-03 – 2025-07)

• Designed and deployed behavioural assessments (fertility, insomnia, OCD) to improve user self-identification, uncover intent patterns, and support demand forecasting across healthcare workflows.
• Led the Egg Freezing campaign end-to-end, using behavioural insights to shape CRM journeys, messaging, segmentation, and content strategy; contributed to 56% growth in organic leads and a 7% increase in engagement.
• Ran iterative experiments across HPV, Egg Freezing, and Vaginismus workflows using nudges, segmentation, and message testing to improve user engagement and conversion, achieving 67%+ response rates and 90%+ email open rates.
• Analysed user behaviour across funnel stages to identify drop-offs, optimise engagement, and generate actionable insights for campaign and lifecycle strategy decisions.

Channel Partnerships Intern at Razorpay (2025-09 – 2025-12)

• Analysed onboarding and activation journeys across 48+ tech partners to identify behavioural and operational frictions contributing to adoption drop-offs.
• Compared dormant and active partner behaviour to generate insights for prioritisation, activation, and re-engagement strategies.
• Synthesised behavioural, product, and ecosystem signals to support diagnosis of activation barriers and improve partner lifecycle understanding.
• Collaborated cross-functionally to translate behavioural and operational insights into actionable recommendations for the Partnerships Strategy team.

MSc in Behavioural Science – Christ University

Bachelor of Arts in English, and Psychology – Kamala Nehru College, Delhi University