M Rajeswar Prasad

Motivated MBA candidate specializing in Operations and Business Analytics with hands-on knowledge in Digital Marketing, Performance Marketing, Social Media Marketing, and Influencer Campaigns. Familiar with Google Ads, Meta Ads Manager, Google Analytics, Canva, LinkedIn marketing, and AI tools like ChatGPT. Experienced in academic and project-based campaigns focused on audience targeting, social media engagement, brand awareness, and micro-influencer marketing strategies.

Strong analytical thinking, communication skills, and willingness to learn and adapt in fast-paced marketing environments. Seeking an opportunity as a Digital Marketing Executive / Performance Marketing Executive to apply marketing knowledge, campaign management skills, and data-driven decision-making abilities.

Campaign Strategist & Analyst - Presidency University - Bangalore, India

MBA Capstone Project – Micro-Influencer Marketing Campaign

• Formulated end-to-end strategic campaign plans focusing on leveraging micro-influencers to scale brand promotion and consumer trust.
• Analyzed critical social media metrics, including engagement rates, impressions, and audience reach, to evaluate campaign viability.
• Mapped out precise audience targeting matrices and positioning frameworks to optimize audience-influencer alignment.
• Evaluated data sets regarding influencer impact on customer top-of-funnel awareness and overall brand visibility.

Digital Marketing Lead (Academic Projects) - Presidency University - Bangalore, India

Academic Digital Marketing & Strategy Campaigns

• Designed highly targeted social media content streams and multi-channel campaign architectures focused on regional brand awareness.
• Conducted demographic and psychographic audience targeting research to maximize engagement and lower simulated acquisition costs.
• Utilized Canva to build high-converting ad creatives and visual assets tailored for LinkedIn, Meta, and display networks.
• Aggregated and processed campaign performance data in Microsoft Excel to generate clear, executive-ready marketing reports.

Master of Business Administration (MBA) - Business Analytics & Marketing - Presidency University (2024-01)

Bachelor of Arts (BA) - The National College (2020-01 - 2023-01)

Diploma in Professional Accounting - Professional Accounting - Bharatiya Academy of Linguistics and Communication (2022-01 - 2023-01)