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Results-driven professional with a background in Chemical Engineering and hands-on experience in building and managing digital platforms. Skilled in SEO, content strategy, audience engagement, and performance metrics. Proven ability to create and grow digital assets independently across websites, publishing, and music platforms.

Experienced in analyzing performance metrics and improving strategies to enhance engagement, aligning with ROI and KPI-driven marketing approaches. Seeking to contribute analytical thinking and practical digital marketing experience in a growth-oriented organization.

Officer – Technical Service at Haritha Enterprise (2014-06 – 2019-12)

Coordinated client communication, reporting, and performance monitoring to ensure alignment with service expectations.

• Coordinated client communication, reporting, and performance monitoring to ensure alignment with service expectations
• Cultivated customer relationships and assured timely service delivery to meet client needs
• Analyzed operational data and implemented corrective actions
• Performed ion exchange techniques to optimize purification methods for improved results
• Maintained reports and handled operational documentation

Quality Control Analyst at Sun Oil Company Pvt Ltd (2014-01 – 2014-05)

Conducted tests on industrial and automotive oil products to ensure quality and compliance with standards.

• Conducted tests on industrial and automotive oil products to ensure quality and compliance with standards
• Maintained accurate data records and generated reports to support quality assurance processes
• Facilitated NABL compliance inspections to uphold regulatory standards and improve inspection readiness

Marketing Executive at Global Adsorbent Pvt Ltd (2013-06 – 2013-12)

Coordinated marketing activities and managed client communication to enhance engagement.

• Coordinated marketing activities and managed client communication to enhance engagement
• Facilitated product promotion and led customer interaction initiatives to drive brand awareness

Digital Marketing Specialist at Self-Employed / Digital Platforms (2013-01 – Present)

Built and managed multiple niche websites and digital platforms from scratch.

• Built and managed multiple niche websites (jobupdates360.com, examanswer.in, chufichufi.com) from scratch
• Performed keyword research, on-page SEO, and content structuring
• Applied SEO best practices (headings, internal linking, user-focused content)
• Continuously analyzed content performance and optimized strategy
• Improved audience engagement through structured content publishing
• Managed music distribution and audience engagement for Orvian Music
• Applied content positioning strategies and platform understanding
• Published books using keyword-optimized listings
• Implemented search optimization strategies for discoverability
• Analyzed content performance based on engagement and visibility
• Adjusted strategies to improve reach and audience interaction
• Applied data-driven decision making aligned with marketing KPIs

B.Tech in Chemical Engineering – Calcutta Institute of Technology (2013-01)