Maddala Prasad

Salesforce Administrator with 4+ years of experience managing Salesforce, CMAP, and NetSuite CRM platforms. Specialized in CRM integrations, automation, and data governance, with hands-on experience leading Salesforce–CMAP integration using field mappings and webhooks. Proven ability to troubleshoot integration issues, optimize business processes, and deliver scalable CRM solutions.

Strong expertise in Salesforce Flow, reporting, and stakeholder collaboration to improve system adoption and operational efficiency.

CRM System Administrator (Salesforce / CMAP / NetSuite Admin) - Acumetis Global - Visakhapatnam

(2024-08)

• Serve as the primary CRM Administrator managing Salesforce, CMAP, and NetSuite CRM platforms supporting end-to-end sales and project lifecycle processes.
• Led the Salesforce–CMAP integration, configuring field mappings and webhooks to enable seamless data synchronization between systems.
• Proactively monitored and analyzed integration error logs, performing root cause analysis and reducing recurring sync failures.
• Collaborated with stakeholders to resolve data inconsistencies and improve opportunity-to-project conversion accuracy.
• Designed and implemented automation using Salesforce Flow, reducing manual effort and improving process efficiency.
• Gathered business requirements and delivered UI/UX enhancements, improving user adoption and data quality.
• Managed data governance initiatives, including data cleansing, deduplication, and bulk updates to maintain data integrity.
• Built and maintained reports and dashboards in Salesforce and Tableau, enabling data-driven decision-making.
• Administered user access and security for a global user base, ensuring compliance and system performance.
• Supported cross-functional teams across sales, operations, finance, and delivery, improving CRM workflows and reporting capabilities.

Salesforce Administrator - RGF Professional Recruitment Services (An IRB Company) - Delhi

(2022-12 - 2024-07)

• Managed Salesforce administration for 500+ users across multiple regions, ensuring system availability and performance.
• Designed and delivered Salesforce training programs, significantly improving user adoption and self-sufficiency.
• Implemented and maintained security models (profiles, roles, sharing rules) to ensure data integrity and compliance.
• Developed and optimized automation using Workflow Rules and Process Builder, streamlining business processes.
• Led data migration and data quality initiatives, including imports, exports, and data cleansing activities.
• Built and maintained Tableau dashboards and Salesforce reports, providing actionable insights to business stakeholders.
• Translated business requirements into technical solutions, aligning CRM capabilities with business goals.
• Created email templates, public groups, and scheduled reports, improving communication and operational efficiency.
• Conducted UAT, testing, and QA, ensuring successful delivery of Salesforce enhancements and implementations.

Salesforce Administrator & Pardot Email Specialist - Paragon Digital Services (A Dentsu Company) - Chennai

(2021-08 - 2022-12)

• Served as the primary Salesforce support contact, providing end-user support and driving CRM adoption.
• Managed administrative functions, including user management, reports, dashboards, and workflow configurations.
• Evaluated and implemented AppExchange solutions, enhancing system capabilities and business value.
• Led Microsoft Outlook–Salesforce integration, improving tracking of client communications and sales activities.
• Executed Pardot marketing campaigns, including A/B testing and performance analysis to optimize campaign results.
• Supported sales operations through lead management, reporting, and data analysis, contributing to business growth.
• Collaborated with cross-functional teams to improve CRM processes and reporting efficiency.

Salesforce Admin Intern - Intelogik Solutions - Mumbai, Maharashtra

(2021-05 - 2021-07)

Graduate Engineer Trainee - MEGHA Engineering and Infrastructure Ltd - Bihar, India

(2020-10 - 2021-04)

Six-month tenure in the Fabrication & Pipe Laying department.

Intern - Rashtriya Ispat Nigam Ltd (Vizag Steel Plant) - Visakhapatnam, Andhra Pradesh

(2019-05 - 2019-05)

Intern - Hindustan Shipyard Ltd (HSL) - Visakhapatnam, Andhra Pradesh

(2016-05 - 2016-06)

Bachelor of Technology - Mechanical engineering - Gudlavalleru engineering college