CRM System Administrator (Salesforce / CMAP / NetSuite Admin) - Acumetis Global - Visakhapatnam
(2024-08)
- Serve as the primary CRM Administrator managing Salesforce, CMAP, and NetSuite CRM platforms supporting end-to-end sales and project lifecycle processes.
- Led the Salesforce–CMAP integration, configuring field mappings and webhooks to enable seamless data synchronization between systems.
- Proactively monitored and analyzed integration error logs, performing root cause analysis and reducing recurring sync failures.
- Collaborated with stakeholders to resolve data inconsistencies and improve opportunity-to-project conversion accuracy.
- Designed and implemented automation using Salesforce Flow, reducing manual effort and improving process efficiency.
- Gathered business requirements and delivered UI/UX enhancements, improving user adoption and data quality.
- Managed data governance initiatives, including data cleansing, deduplication, and bulk updates to maintain data integrity.
- Built and maintained reports and dashboards in Salesforce and Tableau, enabling data-driven decision-making.
- Administered user access and security for a global user base, ensuring compliance and system performance.
- Supported cross-functional teams across sales, operations, finance, and delivery, improving CRM workflows and reporting capabilities.
Salesforce Administrator - RGF Professional Recruitment Services (An IRB Company) - Delhi
(2022-12 - 2024-07)
- Managed Salesforce administration for 500+ users across multiple regions, ensuring system availability and performance.
- Designed and delivered Salesforce training programs, significantly improving user adoption and self-sufficiency.
- Implemented and maintained security models (profiles, roles, sharing rules) to ensure data integrity and compliance.
- Developed and optimized automation using Workflow Rules and Process Builder, streamlining business processes.
- Led data migration and data quality initiatives, including imports, exports, and data cleansing activities.
- Built and maintained Tableau dashboards and Salesforce reports, providing actionable insights to business stakeholders.
- Translated business requirements into technical solutions, aligning CRM capabilities with business goals.
- Created email templates, public groups, and scheduled reports, improving communication and operational efficiency.
- Conducted UAT, testing, and QA, ensuring successful delivery of Salesforce enhancements and implementations.
Salesforce Administrator & Pardot Email Specialist - Paragon Digital Services (A Dentsu Company) - Chennai
(2021-08 - 2022-12)
- Served as the primary Salesforce support contact, providing end-user support and driving CRM adoption.
- Managed administrative functions, including user management, reports, dashboards, and workflow configurations.
- Evaluated and implemented AppExchange solutions, enhancing system capabilities and business value.
- Led Microsoft Outlook–Salesforce integration, improving tracking of client communications and sales activities.
- Executed Pardot marketing campaigns, including A/B testing and performance analysis to optimize campaign results.
- Supported sales operations through lead management, reporting, and data analysis, contributing to business growth.
- Collaborated with cross-functional teams to improve CRM processes and reporting efficiency.
Salesforce Admin Intern - Intelogik Solutions - Mumbai, Maharashtra
(2021-05 - 2021-07)
Graduate Engineer Trainee - MEGHA Engineering and Infrastructure Ltd - Bihar, India
(2020-10 - 2021-04)
Six-month tenure in the Fabrication & Pipe Laying department.
Intern - Rashtriya Ispat Nigam Ltd (Vizag Steel Plant) - Visakhapatnam, Andhra Pradesh
(2019-05 - 2019-05)
Intern - Hindustan Shipyard Ltd (HSL) - Visakhapatnam, Andhra Pradesh
(2016-05 - 2016-06)
