Madhan Ganeshan

Motivated professional making a deliberate transition from Sales & Marketing into Data Analytics and Business Intelligence. Brings 3+ years of hands-on experience reading market data, building performance reports, and managing CRM pipelines — now formalised through internships in Data Analytics, Machine Learning, and Artificial Intelligence at NoviTech R&D (2026). Proficient in Power BI, DAX, Power Query, and Excel-driven reporting.

SAP MM certified, with a Post Graduate Certificate in Product Management (AI Product Management specialisation) from Duke Corporate Education. Uniquely positioned to bridge business context and technical BI solutions for impactful, decision-ready dashboards.

Head of Marketing | Proprietor at Britannia Industries Limited (2023-01 – 2025-07)

• Consistently exceeded monthly sales targets by 80% across an assigned territory of 250+ clients.
• Maintained CRM data and sales reports used for demand forecasting and performance benchmarking — core BI workflow skills.
• Analysed sales trends to guide product placement strategy, demonstrating data-to-decision thinking.
• Achieved a 90% client retention rate through structured relationship management and data-tracked follow-ups.

Sales Associate at Sigma Process Controls (2022-01 – 2023-12)

• Tracked promotions, pricing data, and product launch information for accurate team reporting.
• Handled customer feedback professionally — building foundations for data-driven customer insight analysis.

Data Analytics Intern at NoviTech R&D Private Limited (2026-04 – 2026-05)

Completed an intensive one-month internship focused on end-to-end analytics workflows.

• Applied data cleaning, transformation, and visualisation techniques on structured datasets.
• Derived actionable business insights from raw data — directly applicable to Power BI reporting.

Machine Learning Intern at NoviTech R&D Private Limited (2026-04 – 2026-05)

• Explored supervised and unsupervised ML algorithms with real-world datasets.
• Practised data preprocessing, feature engineering, and model evaluation pipelines.

Artificial Intelligence Intern at NoviTech R&D Private Limited (2026-04 – 2026-05)

• Studied neural networks, automation frameworks, and AI-driven decision-making concepts.
• Applied AI fundamentals to understand BI automation and intelligent reporting use cases.

Sales Intern at ITC Limited | HUL (2021-01 – 2021-12)

• Supported FMCG sales operations, promotions, and customer engagement campaigns.
• Generated sales data summaries and contributed to performance tracking reports.

PG Certificate in Product Management – Duke Corporate Education (2025-09 – 2026-06)

B.E. in Mechanical Engineering – Adhiyamaan College of Engineering (2014-01 – 2018-12)