Madhu Mitha

Fashion Design graduate with hands-on experience in digital apparel development, e-commerce content creation, merchandising support, and fashion operations. Strong foundation in design principles combined with practical exposure to trend research, inventory coordination, production workflows, and AI-assisted digital mockups. Experienced in supporting end-to-end product lifecycle — from concept planning and sourcing to online product presentation and execution.

Seeking opportunities in fashion merchandising, e-commerce operations, digital fashion, or category management roles.

Fashion Designer & Digital Product Executive at AFTHEORY Clothing Brand (2025-03 – 2025-10)

• Designed and developed concept-driven streetwear collections targeted at Gen Z consumers.
• Conducted trend research and competitor analysis to refine product positioning and improve market relevance.
• Created digital graphics using Procreate and Adobe Illustrator, ensuring CMYK/RGB accuracy for DTF print production.
• Produced AI-assisted digital mockups to visualize products before manufacturing.
• Assisted in website layout planning, product image presentation, and online content structuring.
• Coordinated with print vendors and supervised production workflow from design approval to final output.
• Managed inventory tracking, stock monitoring, and restocking planning.
• Contributed to brand rebranding process including logo refinement and digital identity alignment.
• Supported pricing decisions and product segmentation based on market observation.

Fashion Design & Product Development Intern at Tina Rosario – The Design House (2023-03 – 2023-06)

• Assisted in fabric sourcing and silhouette development for new collections.
• Supported mood board creation and concept research.
• Gained exposure to garment development from concept to final execution.

Visual Merchandising & Retail Operations Intern at Lakshitha Designer Studio (2024-03 – 2024-05)

• Assisted in planning and executing in-store visual displays.
• Managed fabric inventory and ensured production material availability.
• Learned retail sales support and customer interaction strategies.

B.Sc. in Fashion Designing – SRM University (2021 – 2024)

Higher Secondary Education – SBIOA Model Matriculation School