Madhu Yadav

SEO Specialist with 2+ years of experience delivering Technical SEO, Local SEO and AI-assisted SEO strategies for Australian businesses. Experienced in website audits, Google Business Profile optimization, keyword research, content strategy, schema markup, Core Web Vitals, GA4 reporting and search performance improvement. Familiar with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), entity-based SEO and AI-powered search workflows.

SEO Executive - Popup Media Production

(2024-07)

• Manage SEO campaigns for Australian businesses across healthcare, restaurants, education, home services and eCommerce.
• Perform technical SEO audits covering indexing, crawlability, XML sitemaps, robots.txt, canonical tags, redirects and structured data.
• Optimize Google Business Profiles to improve local visibility and Maps rankings.
• Execute keyword research, competitor analysis and search intent mapping.
• Implement metadata, internal linking, schema markup, image optimization and content improvements.
• Configure and monitor Google Analytics 4, Google Search Console and Google Tag Manager.
• Build AI-assisted SEO workflows for content planning, keyword clustering and technical audits.
• Optimize content for AI-powered search using AEO and GEO best practices.
• Work closely with developers and content writers to improve website performance and organic growth.

Bachelor of Arts - Multimedia & Mass Communication - University of Mumbai (2021 - 2024)

Diploma - Digital Marketing - Tata Institute of Social Sciences (2022 - 2024)