Madhumita Dhanuk

Senior Surface, Textile & Accessory Designer with 5+ years of experience across fashion, accessories, leather, and craft-led Product development. Specialized in surface ornamentation, hand and machine embroidery, and handcrafted textile augmentation, with strong expertise in leading sample development from concept to production. Experienced in working closely with karigars and artisans, managing sampling teams, and translating creative ideas into commercially viable, production-ready products.

Contributed to garment, accessory, leather, and home décor categories, including digital textile printing and cushion development, and represented brands at major industry platforms such as Lakme Fashion Week with (BOOND) and HGH India 2025 with (CASA INDIA). Known for a balanced approach combining craft sensitivity, leadership, and production feasibility, with a strong focus on quality, stability, and long-term growth. Alongside traditional craftsmanship, actively use AI-driven tools for design ideation, developing surface and product variations, trend research, realistic visual mockups, and animated content creation, enabling faster prototyping and informed creative decision-making.

Senior Surface/Textile Designer at CASA INDIA (2025-03 – 2025-12)

• Led surface development and digital textile design print for home décor products, with a strong focus on cushion and furnishing collections.
• Headed sample development and guided a team of designers, improving design productivity and execution timelines.
• Built repeatable surface design systems aligned with market demand, supporting improved order flow and buyer response.
• Represented the brand at HGH India, engaging with buyers and industry professionals and receiving strong appreciation for surface design and product presentation.
• Collaborated closely with production and sales teams to ensure design feasibility, quality finishes, and commercial alignment.
• Developed digital surface profiles for cushion printing using AI tools, Canva, and working knowledge of Photoshop, translating design concepts into print-ready layouts for home décor production.
• Created multiple digital cushion design variations for faster sampling, buyer presentations, and production alignment.

Leather Products & Accessories Designer at CHEMGEM INDIA PVT. LTD. (2024-12 – 2025-03)

• Worked extensively on leather surface development, exploring woven leather, cutwork, patchwork, embossing, knotting, and embellished techniques.
• Conducted trend research and R&D, developing experimental surface samples and accessory concepts.
• Coordinated with artisans and the internal design team to ensure smooth workflow and high-quality execution.
• Supported photoshoots, showroom organization, and basic brand presentation requirements.

Fashion Designer & Design Manager at COUTURE BY NIHARIKA (Niharika Kamani) (2024-03 – 2024-12)

• Designed couture garments including bridal, bridesmaid, and cocktail wear, with a strong focus on surface detailing and finish quality.
• Specialized in intricate hand and machine embroidery, producing high-quality samples and production-ready garments.
• Conducted fashion research, color forecasting, and mood board development, integrating insights into commercially relevant designs.
• Managed production schedules and quality standards, ensuring timely delivery aligned with brand expectations.
• Built and organized the sampling department, coordinating materials, swatches, fittings, storage systems, and workflow efficiency.

Fashion Designer / Production Supervisor at SUMAN PAUL (2020-02 – 2022-01)

• Specialized in surface design, textile printing, and embroidery, developing detailed swatches using hand and machine techniques.
• Managed the complete design process from market research and concept development to final execution.
• Led design teams and supervised karigars, ensuring high-quality craftsmanship and adherence to timelines.
• Played a key role in seasonal collection development, gaining strong exposure to production and quality standards.

Designer cum Merchandiser – Leather Accessories at R.A. EXPORT (2022-07 – 2022-10)

• Designed seasonal leather accessories for domestic and export markets including bags, belts, wallets, and small leather goods.
• Conducted trend research and material sourcing aligned with client requirements.
• Oversaw product development from concept to pre-production, coordinating with vendors and internal teams.
• Developed experimental women's accessory collections using mixed materials to meet evolving market demand.

Product Designer / Sales Supervision – Accessories at BOOND (2019-11 – 2020-02)

• Designed hair accessories and small lifestyle accessories including keychains, wallets, bags, and jewelry using mixed materials such as textile, leather, and upcycled components.
• Applied upcycling techniques and material experimentation to create handcrafted, market-relevant accessory collections.
• Led and managed a team of karigars, ensuring quality craftsmanship and timely execution.
• Designed a collection for Designer Pearl Jham (SR 2020), which was featured at Lakme Fashion Week.
• Represented the brand at national exhibitions and trade events, engaging with buyers and gaining direct insight into market response, pricing sensitivity, and product performance.

Fashion Designer / Merchandiser at RITU CREATION (2019-05 – 2019-11)

• Focused on embroidery, hand printing, surface research, and design development.
• Managed quality control and coordinated with karigars as a designer-cum-merchandiser.
• Gained hands-on experience in fabric selection, sampling, and production processes.

Bachelor of Design – NATIONAL INSTITUTE OF FASHION TECHNOLOGY (NIFT)

– KENDRIYA VIDHYALAYA, COMMAND HOSPITAL