Madhura Chaudhuri

Program and communications professional with 15+ years of experience across digital marketing, internal communications, and project delivery. Proven track record managing integrated campaigns, stakeholder communication, and cross-functional execution across global teams. Skilled in content strategy, SEO/SEM, email marketing, analytics, KPI tracking, dashboard reporting, and process optimisation to improve engagement, alignment, and on-time delivery.

Communications & Digital Strategy Lead at Unlock Impact (2024-01 – Present)

• Managed multiple concurrent digital projects across global teams, consistently meeting timelines, dependencies, and budgets.
• Led stakeholder communication and programme reporting, improving team visibility and accelerating decision-making.
• Built weekly dashboards and milestone trackers that identified blockers early and maintained on-time delivery across programmes.
• Collaborated with remote teams across Asia, Africa, and Europe, strengthening alignment and communication cadence.
• Applied AI tools for content research, reporting, and campaign support, improving productivity and turnaround time by 30–40%.
• Standardised communication workflows and documentation processes, reducing delays in execution.
• Coordinated digital outreach initiatives including newsletters, LinkedIn, stakeholder updates, and campaign reporting across multiple programmes.

Digital Marketing Trainer & Mentor at Emeritus · upGrad · Skill Academy · Digiperform (2018-01 – 2025-12)

• Trained 5,000+ professionals in SEO, analytics, web strategy, and conversion optimisation through hands-on digital marketing programmes.
• Designed practical training modules on UX, landing page optimisation, and A/B testing using tools including Google Optimize and Hotjar.
• Mentored marketing professionals on interpreting web performance metrics — CTR, bounce rate, and conversion rate — to improve campaign effectiveness.

Marketing & Strategy Manager at Velankani Group · Unyscape Infocom · Havas Worldwide (2012-01 – 2018-12)

• Developed and executed integrated digital marketing campaigns across SEO, SEM, and content — increasing conversion rates by 159% and organic traffic by 15% month-on-month.
• Managed enterprise-level digital projects and stakeholder communication across insurance, telecom, healthcare, and technology sectors.
• Created digital roadmaps, brand assets, and multi-channel campaigns that strengthened customer engagement across online platforms.
• Led cross-functional teams of designers, developers, and analysts to deliver campaigns, reporting dashboards, and digital initiatives.
• Directed large-scale marketing events and activations with budgets up to INR 2.5M, reducing overall event costs by approximately 10%.

MBA in Marketing & International Business – Pune University