Area Sales Manager (By Products) - S R Thorat Milk Products Pvt Ltd - Sangamner, Dist: Ahmednagar (Area: Nashik, Ahmednagar, Dhule)
(2018-08 - 2021-07)
- Reviewing performance of distributors & focus on key distributors.
- Monitor retail and net sales performance of individuals to ensure overall achievement of sales targets.
- Proper stock allocation of goods considering short expiry.
- Keep abreast and report on products, category, innovation, market conditions, competitive activities, advertising, and promotional trends.
- Maintaining a collaborative relationship with retailers with regular retailer and door visits, regularly providing feedback on product assortment, and stock level.
- Enforce merchandising guidelines at the point of sale.
- Work closely with the team to ensure all sales activities are carried out effectively.
- Develop, manage & motivate the sales team to drive new distribution, grow volume on an existing distribution, and build and manage distributor relations/execution.
- Systematically reviewing the beat plans by removing nonperforming outlets & including new outlets.
Regional Sales Manager - Sriveda Sattva Pvt Ltd - Bangalore, HQ: Nashik (Area: Nashik to Nagpur)
(2017-05 - 2018-07)
- Responsible for achieving sales objectives for the assigned market area.
- Prepare and submit sales reports on timely basis, Analyse sales, Customer Coverage, forecasts & documents to support the team for improved results towards achieving Objectives.
- Monitoring competitor activity and analyse market potential and develop retail counter-tactics.
- Design, execute & supervise sales & distribution information and monitoring systems, including productive calls, sales achievement, inventory position, merchandising, POS material utilisation and contribution by each member, product & SKU.
- Follow up with customers to resolve any issues and ensure satisfaction. Collaborate with other departments to ensure a timely resolution.
Area Sales Manager - Patanjali Ayurved Ltd - Haridwar (Area: Nashik, Ahmednagar, Dhule and Nandurbar)
(2012-04 - 2017-05)
- Identify new opportunities by deeper understanding of the markets and expand Customer Base.
- Close monitor performance of Sales staff and distributors.
- Lead & motivate sales team & support them with sales training.
- Evaluating performance & monitoring distributor's activities and managing network of distributors for deeper market penetration.
- Expanding the Retail Network by appointing and attaching them under respective area distributors.
- Submission of monthly sales projection, Sales Performance Report.
- Inventory performance in the warehouse Controlling damage. Stock reconciliation at warehouse.
- Negotiates with retailers for promotional space and activity for new product launches.
- Ensuring proper execution of order.
- Relationship management with the traders.
Regional Sales Manager - Someshwar Gharguti Masale - Nashik
(2011-06 - 2012-03)
Product: FMCG – Spices
Manager Sales Co-Ordination - Empire Spices & Foods Ltd - Nashik
(2006-03 - 2011-06)
Reporting to: General Manager & Chairman. Product: FMCG - Spices, Brand Name - RAMBANDHU Masale.
- Formulating business plans, projections in line with organisational vision and strategic direction.
- Day to day coordination with seniors, core management team members.
- Prepare a monthly area wise/Product pack wise sales analysis (MIS) and give suggestions to management for the growth of specific area or specific product.
- Managing Distribution network & evaluating performance & monitoring distributor's activities and managing network of distributors for deeper market penetration.
- Strategic inputs for sales promotions.
- Works with the senior management to achieve team/departmental goals.
Assistance Executive – Sales - M/s. Shrirang Kisanlal Sarda - Nashik
(2000-09 - 2006-02)
Company is engaged in manufacturing & marketing of Bidies & Ayurvedic Products with brand names Oont Bidi, Yogi Kanthika (OTC Product) respectively.
- Submit the performance & productivity of the Sales Team to management.
- Submission of Cash flow, yearly budget & provisional expenses to the finance department.
- Formulating business plans, projections in line with organisational vision and strategic direction.
- Day to day coordination with seniors, core management team members.
Territory Sales In charge - S & S Industry & Enterprises Ltd - Mumbai (Area of working: Nashik)
(1997-06 - 2000-08)
Company was engaged in manufacturing & marketing of edible oil & mineral water with the brand names "Anurag Sunflower refined oil & Aqua Cool mineral water respectively.
- Retailing, appointment of distributor, collection of primary sales order from distributors.
- Inventory management at the distributor level considering the seasonal factor & also look after optimum allocation of stocks.
- Optimum use of POP materials, which create awareness of product in the market.
Marketing Executive - Anil Printers Ltd - Nashik (Area: Nashik, Jalgaon and Dhule)
(1995-01 - 1997-05)
Company was engaged in manufacturing & marketing for Pre-printed continuous computer stationery.
