Maha Sankar

Growth-focused digital marketer with 8+ years of experience driving customer acquisition, lead generation, and performance marketing across international markets including UAE, UK, Malaysia, and India. Experienced in SEO, content marketing, paid media, analytics, conversion optimization, and AI-assisted marketing workflows. Strong ability to learn independently, research new growth channels, build scalable marketing processes, and create high-quality content.

Daily user of AI tools for content creation, research, campaign optimization, and workflow automation while applying human judgment to ensure accuracy, quality, and business impact.

Digital Marketing Lead - Innervex Private Limited - Remote Campaign Management

(2022-01)

• Lead digital growth strategy for SaaS and B2B technology clients
• Managed international campaigns targeting UAE, UK & Malaysia
• Increased organic traffic by 200%+ through structured SEO roadmap
• Reduced paid media CPL by 35% using A/B testing and funnel optimization
• Built lead-generation funnels improving MQL to SQL conversion rates
• Implemented GA4 tracking and performance dashboards for clients
• Coordinated remote team of SEO, PPC & content specialists
• Execute growth marketing strategies for SaaS and B2B technology products
• Create SEO content, landing pages, and lead-generation campaigns
• Use AI tools to accelerate content production and campaign execution
• Analyze performance metrics and optimize marketing funnels
• Conduct competitor research and identify new growth opportunities
• Build marketing playbooks and scalable acquisition processes

Digital Marketing Lead - W3Rider - International Projects

(2021-09 - 2022-01)

• Managed UAE real estate and Malaysia-based campaigns
• Designed and optimized high-converting landing pages
• Improved campaign ROI through audience segmentation & retargeting
• Delivered monthly performance reports to overseas clients

Digital Marketing Lead - GAIPP Pvt Ltd - Multi-Industry Campaigns

(2021-01 - 2022-09)

• Executed healthcare & education lead-generation campaigns
• Improved search visibility for competitive regional keywords
• Managed Google & Meta Ads campaigns with performance tracking

Digital Marketing Executive - Apexsoft India

(2018-01 - 2020-12)

• Executed SEO & PPC campaigns for domestic and global clients
• Conducted keyword research & competitor analysis
• Managed email marketing and automation workflows

MBA - Human Resources - Manonmaniam Sundaranar University

B.Tech - Information Technology - Anna University