Mahak Kothari

Results-oriented Category Manager driving 500+ Cr revenue at Eureka Forbes through strategic planning, analytics, and customer experience excellence. Previously led vendor management and the IDQ program at Amazon EU for 500+ members, consistently recognized for bias for action and delivering results. Passionate about leveraging data to solve problems and implementing scalable systems that deliver measurable impact in fast-paced e-commerce environments.

Program Manager - Growth & CX - Eureka Forbes Ltd - Bengaluru

(2024-07)

• Drove 559 Cr sell-out (+22% YoY) in FY'26 by leading NPD launches, pricing optimization, and platform-level growth strategy across EWP, Conventional VCs, Robotics categories, partnering with Amazon, Flipkart, Zepto, Blinkit, and Swiggy Instamart to expand reach and improve category performance.
• Owned end-to-end e-commerce sales planning and revenue delivery, establishing structured review cadences and defining daily action plans with internal teams and marketplace partners to drive execution rigor.
• Designed and implemented analytics frameworks and daily performance tracking dashboards to optimize pricing, search visibility, and platform merchandising, while proactively managing SKU reinstatement within <48 hours through coordination with quality, catalog, and service teams to minimize revenue disruption.
• Improved customer experience and post-purchase service delivery by building vendor partnerships, defining operational SOPs, and aligning platform and internal service teams, resulting in 97% same-day installations, 70% virtual demo adoption, consistent 4+ star customer ratings, and improved rating-to-order conversion to ~12% vs. 5% for Pareto SKUs.
• Digitized the entire offline product portfolio across multiple online marketplaces, implementing gold-standard product content (6+ PDP assets, Premium A+ pages, and ~80% video coverage) to enhance product discoverability, improve customer engagement, and maximize marketplace conversion and category reach.

Vendor Consultant - Amazon Development Center India Pvt. Ltd. - Bengaluru

(2022-04 - 2024-07)

• Managed a portfolio of 5+ Amazon EU vendors, driving 20% GV growth and 127% productivity improvement through structured KPI reviews (WBR/MBR/QBR), deep dives into selection, procurement, and demand planning, and cross-functional collaboration with category, supply chain, and finance teams, achieving 4.8/5 Vendor Experience (VX) and sustained YoY profitability.
• Led the IDQ (Item Data Quality) program for 500+ EU VCP members across six product families, introducing automation initiatives like Cold Start IDQ and Virtual Bundles, training 60+ vendors and internal stakeholders, improving VX from 3.9 to 4.8 and reducing internal operational dependency by 1.3x.
• Enhanced catalog health and operational efficiency by resolving defects within SLAs, creating vendor system manuals, and collaborating across operations, finance, advertising, and returns, achieving 23.5% process time savings and earning 5+ organizational recognitions for Customer Obsession and Deliver Results.

Management Trainee - KPMG Assurance and Consulting Services LLP - Mumbai

(2021-04 - 2021-06)

• Supported business valuation engagements for 5+ clients by applying market and income approaches, conducting comparable company and precedent transaction analysis, and assisting with financial projections and valuation models to estimate enterprise value.
• Researched IAS 36, IND-AS 36, and ASC 350 to prepare analytical presentations, while developing training materials and a standardized query framework to improve onboarding and support future audit and valuation reviews.

Marketing and Research Intern - Nissan Syntex Private Limited - Ahmedabad

(2021-09 - 2021-11)

• Managed client-facing research activities, conducting 30+ in-depth consumer interviews to understand current buying behaviors, usage patterns, and key pain points, while synthesizing insights to inform strategic decision-making and identify opportunities for product innovation.
• Translated qualitative consumer insights into actionable product concepts by performing thematic analysis on interview findings, supporting the ideation process and contributing to the development and definition of a Minimum Viable Product (MVP) aligned with validated customer needs.

MBA - Marketing & Strategy, Analytics - Indian Institute of Management Rohtak (2020-06 - 2022-03)

Bachelor of Technology - Chemical Engineering - Institute of Technology, Nirma University (2016-07 - 2020-05)