Maheshwari Game

Results-driven Performance Marketer with 5+ years of experience in Meta Ads, lead generation, social media strategy, and ROI-focused campaigns across education, hospitality, healthcare, IT, and lifestyle brands. Skilled in planning, executing, and optimizing paid campaigns with a strong focus on cost per lead (CPL), ROAS, conversions, and brand growth. Proven track record leading social media strategy teams, managing client relationships end-to-end, scaling campaigns, and driving measurable results for 40+ brands through data-backed marketing strategies.

Project Manager at Educase Media (2025-07 – Present)

• Lead a cross-functional team managing social media marketing, Meta Ads, and lead generation campaigns for multiple education and preschool brands across Hyderabad.
• Oversee performance marketing campaigns focused on admissions, inquiries, and brand awareness, assigning priorities and reviewing team output.
• Direct Instagram and Facebook growth strategies for schools, preschools, and educational institutions. Guide content strategies, reels concepts, ad creatives, and monthly marketing plans across the team.
• Coordinate shoots and branding campaigns; manage timelines, resources, and quality to improve CPL, engagement, and conversion performance.

Social Media & Digital Marketing Manager at Olive Pvt. Ltd. (2024-02 – 2025-02)

• Managed end-to-end social media strategy for hospitality, resort, and lifestyle brands.
• Planned and executed monthly content calendars across Instagram, Facebook, and YouTube. Directed and coordinated on-ground shoots for reels, posts, and brand campaigns.
• Managed Meta Ads campaigns focused on reach, engagement, lead generation, and conversions.
• Collaborated with management teams to align branding, campaigns, and growth objectives, improving performance through audience optimization and creative testing.
• Led the social media strategy team and served as primary point of contact for client stakeholders, balancing brand goals with performance targets.

Performance Marketing Specialist at Viral Scope Media (2022-02 – 2024-02)

• Formulated and executed data-backed performance marketing strategies to drive lead generation, customer acquisition, and ROI for B2B and B2C clients.
• Managed end-to-end Meta Ads and Google Ads campaigns, handling budget allocation, audience targeting, A/B creative testing, and funnel optimization.
• Collaborated with cross-functional creative teams to design high-converting ad copies, landing pages, and visual assets tailored to target demographics.
• Monitored daily campaign performance metrics, generating comprehensive analytics reports to refine marketing funnels and consistently scale ROAS.