Makashib Kadri

Hey there! 👋

I'm Makashib Kadri, a Senior SEO Executive at Rock Technolabs, where I lead technical SEO, content strategy, and full-scale e-commerce SEO for in-house and client sites on Magento 2 (Adobe Commerce), WordPress, and Shopify.

In 4+ years, I've built strong foundation in SEO and digital marketing; I've driven meaningful organic traffic growth through international SEO campaigns, strengthened domain authority through strategic link building, and improved site performance and Core Web Vitals through technical optimization. I've led content teams delivering high-quality, SEO-optimized content at scale, and built custom automation tools to streamline SEO and content workflows.

Certified in Google Analytics 4 (GA4), Semrush, Ahrefs, Google Ads, and Microsoft Advertising.

My expertise includes technical SEO, international SEO, e-commerce SEO, keyword research, content strategy, E-E-A-T, AEO/GEO, schema markup (structured data), CRO/UX, GA4, GTM, Data Studio, Semrush, Ahrefs, Screaming Frog, intermediate HTML/CSS & JavaScript, SQL, Python, and Regex.

Outside work, I enjoy writing, reading, exercising, and playing sports.

Always learning, experimenting, and looking for new ways to drive measurable organic growth. Let’s connect!

● Spearheaded technical SEO audits for in-house websites (Rock Technolabs and MageAnts) to identify and resolve site errors, crawlability issues, duplicate content, and other factors affecting site health, achieving a ≈15% reduction in crawl errors and a 25%+ increase in Google crawl rates

● Collaborated with designers to revamp website structure and aesthetics for MageAnts, ensuring a user-friendly experience and alignment with brand guidelines while maintaining SEO best practices

● Coordinated and allocated detailed content briefs (including target keywords, LSIs, outlines, word count, etc.) to content writers, ensuring production of high-quality, E-E-A-T framework compliant content for Google and other platforms

● Conducted regular content audits and implemented SEO-focused content refreshes to align with current search intent and keyword opportunities

● Executed targeted link building efforts through creation of linkable content, HARO outreach, digital PR campaigns, and brand mentions to strengthen site authority

● Advised developers on page speed optimization techniques to achieve a 95+ score in Core Web Vitals for both in-house sites

● Managed and executed full-scale ecommerce SEO for client websites on Magento (Adobe Commerce) and Shopify, optimizing product pages and category structures to increase organic visibility, improve conversion rates, and drive revenue growth

● Configured and customized Google Analytics 4 (GA4) and Google Tag Manager setups for company clients, including tailored event tracking, custom tags, triggers, and (data layer) variables to measure specific user interactions, ensuring accurate reporting and actionable insights through thorough testing and collaboration with developers

Bachelor of Commerce (B.Com) from Gujarat Arts and Commerce College