Senior Marketing Manager & Brand Strategist at The Waffle Co. (2024-02 – Present)
- Partnered with founders to build, scale, and differentiate five cult F&B brands from scratch
- Scaled The Waffle Co. from 90 to 150 stores through performance campaigns, local outreach & influencer-driven buzz
- Designed and led the ₹99 campaign generating ₹30 lakh+ revenue in a single day
- Created Noir Coffee's full identity and GTM strategy, from idea stage to operational stores
- Launched Softea as a fashion-inspired beverage brand, fusing dance, fashion, and music into marketing
- Spearheaded omnichannel campaigns across 26 states—building national awareness with hyperlocal nuance
- Oversaw all brand comms, visual direction, influencer programs, PR, and in-store storytelling
Marketing Manager at Harold Electricals (2022-12 – 2024-01)
- Modernized a traditional brand by integrating digital-first thinking into all marketing channels
- Contributed to ₹50+ crore in revenue through strategic campaigns and channel diversification
- Ran performance ad campaigns, WhatsApp funnels, and in-store experience campaigns
- Led the Rajouri Garden store launch, combining ATL, influencer, and experiential tactics
- Played a key role in the mobile app and e-comm redesign, improving UX and conversion
Marketing Executive at Lenskart (2021-10 – 2022-11)
- Managed store-level marketing for new locations across North India
- Collaborated with fashion influencers for co-branded product pushes and promotions
- Created retail campaigns tied to key seasons (Diwali, Back to College) to increase walk-ins
- Supported national marketing team with visual merchandising and ATL coordination
Account Manager (ShipBob USA & EA Games Process) at TelePerformance (2019-08 – 2020-08)
- Oversaw performance metrics, retention, and issue resolution for US-based e-commerce & gaming clients
- Developed account health dashboards and coordinated with cross-functional teams to ensure SLAs
- Worked on customer journey improvements to enhance lifetime value and support satisfaction
Market Researcher (Telus Canada) at Personiv (2020-09 – 2021-09)
- Conducted deep-dive research on Canadian telecom trends, consumer behavior, and market gaps
- Delivered weekly insight reports that informed client-side marketing and sales strategy
- Worked with analytics and content teams to shape personas, messaging, and product angles
Sales & Marketing Coordinator (Vodafone Qatar) at Tech Mahindra (2018-07 – 2019-07)
- Coordinated B2B marketing activities for Vodafone's SME-focused telecom campaigns in the MENA region
- Helped design sales enablement kits, digital banners, and pitch decks for partner networks
- Tracked campaign ROI, lead conversions, and collaborated with performance teams
Marketing Executive at Pitchers (2017-11 – 2018-06)
- Supported content creation, campaign brainstorming, and client servicing for early-stage brands
- Managed social calendars, influencer briefs, and event rollouts across lifestyle and F&B clients
- Learned hands-on brand building fundamentals from agency side
