Manav Shah

Winning launch strategy for Semaglutide across Anglophone and Francophone Market

International Marketing Intern - Ajanta Pharma

(2026-04 - 2026-05)

Winning launch strategy for Semaglutide across Anglophone and Francophone Market

• Evaluated market entry opportunities across 8 African markets, integrating epidemiology, competitive intensity, pricing, and regulatory factors to recommend launch prioritization.
• Synthesized 50+ secondary data sources (IQVIA, WHO, IDF, ADA, EASD) with physician interviews to develop evidence-based commercialization recommendations.
• Built financial scenarios and adoption models supporting a US$3M+ revenue forecast, assessing pricing sensitivity and market penetration across multiple launch scenarios.
• Identified growth opportunities through customer segmentation and stakeholder mapping, proposing initiatives expected to improve physician engagement and retail channel effectiveness.
• Presented strategic recommendations to senior marketing leadership, influencing launch planning for Ajanta Pharma's international business.

MBA - NMIMS School of Business Management, Mumbai (2027)

B. Pharm - Pharmacy - Vivekanand Education Society's College of Pharmacy (2022)

XII - SIES College of Arts, Science and Commerce (2018)

X - Swami Vivekanand High School (2016)