Manavi Siddhanti

Seasoned Communications Specialist with 15+ years of experience in brand storytelling. Proven expertise in leading integrated communications strategies, managing cross-functional teams, and executing employee and leadership visibility programs across India and international markets. Adept at delivering impactful narratives across digital, social, and internal platforms. Skilled in content production, stakeholder engagement, and reputation management.

Marketing & Communication Consultant - Silhouette Salon De Beaute, The Oberoi & Kama Ayurveda - New Delhi, India

(2025-09)

• Manage and oversee the brand's social media and marketing strategy, influencer marketing, internal training and brand collaborations at Silhouette Salon De Beaute, The Oberoi, New Delhi
• Develop content for Kama Cares and other projects on need basis at Kama Ayurveda

Senior Communication Manager - Kama Ayurveda - New Delhi, India

(2020-07 - 2025-06)

• Develop and execute integrated internal and external communication strategies across India in alignment with the global team
• Led brand revamp project including global launch in UK (2023) brand relaunch (2024), product repositioning, and employee messaging
• Developed concise communications on Kama's Positive Luxury certification and renewable energy adoption, enhancing brand trust and reinforcing its position as a conscious luxury brand
• Produced high-impact content including multimedia stories, leadership messaging, newsletters, and internal campaigns
• Partnered with cross-functional teams for global alignment on brand, PR, and messaging
• Managed key media and influencer relationships to enhance brand visibility

Content & Communications Consultant - Contract

(2014-01 - 2020-12)

• Led digital transformation and brand storytelling for start-ups and health/wellness brands
• Developed content strategies, SEO articles, performance ads, and internal messaging
• Worked with Dr. Geetika Mittal Gupta, Ms. Ishi Khosla, Aaranyaa Skincare

Beauty Editor - POPxo

(2017-01 - 2018-12)

• Led content team of 8; developed social-first content strategy
• Produced videos, features, and branded content for digital campaigns
• Managed brand partnerships and innovative content strategies, driving engagement across a 30M+ audience

Editorial Head & Process Engineering Lead - Tripoto

(2019-01 - 2019-12)

• Managed editorial calendar, campaign storytelling, influencer programs
• Re-structured content processes for efficiency and brand alignment

Assistant Editor, Prevention & Women's Health - India Today Group

(2011-01 - 2014-12)

• Authored and edited articles on health, wellness, and policy
• Headed Beauty, Fitness, FOB, Style, and Wellness sections
• Collaborated with experts to create consumer-driven features

Associate Producer - India Today TV

(2007-01 - 2010-12)

• Produced daily and weekly TV shows across lifestyle and wellness segments and daily news

Executive MBA - Indian Institute of Management, Indore (2008-01 - 2009-12)

Diploma - Broadcast Journalism - India Today Media Institute (2006-01 - 2007-12)

B.A. - English Honors - Jesus and Mary College, Delhi University (2003-01 - 2006-12)