Mandar Shete

A result-oriented self-starter with 14+ years of experience across Media & Entertainment. Strong people skills with demonstrated abilities in collaborating with cross-functional teams, thinking creatively, dealing with ambiguity and managing changing priorities. Adept at P&L management entailing new channel launches, portfolio management, data-driven analysis and driving engagement campaigns to establish a strong customer base & media network.

DGM - Content Operation - YouTube at Eros Now Private Ltd. (2022-08 – 2026-07)

• Managed a team of 5 members with a sole objective of YouTube business revenue
• Sole custodian of the Eros Network YouTube channels P&L with direct influence over revenue, views, subscribers
• Increased the MCN subscriber base by 20% between Aug’22 to Feb’23

YouTube Lead – Growth Hack at Classplus (2022-01 – 2022-06)

• Key contributor in launching the Your Sincerely series
• Designed and executed the customer journey for Classplus from educating customers to lead generation
• Conceptualised and executed a YouTube engagement program to drive key YouTube business KPIs

YouTube Lead – Owned & Third Party at Noon Academy (2021-06 – 2021-12)

• Devised and implemented strategies both to increase viewing and subscriber numbers across all Noon & and associate teacher’s channels.
• Ensured a sufficient supply of videos from internal stakeholders and teams and collaborated with internal teams to create relevant video inventory required to grow the channels.
• Product communication with visibility across all social channels
• Team Member to receive the award for Best Social Media Campaign (2021) by Mr. Ankit Sood

Head – YouTube at PEN India Limited (2019-06 – 2021-05)

• Headed the PEN India Limited overall YouTube business generating revenue from pen movies, pen multiplex,pen action, pen bhakti, pen gujarati etc.
• Ensured end-to-end product and program management while closely liaising with co-brand partners, network partners and internal cross-functional teams of operations, marketing, finance and legal
• Managed, negotiated and reviewed the existing channel performance from a viewers relevance and business profitability perspective
• Planned and executed growth plans and content strategies for driving viewers engagement and increase in views, and subscribers.
• Key business representative from PEN India Limited to manage the entire P&L of the YouTube business acquiring business through different media platforms.
• Doubled the revenue of PEN MCN Network in Dec’20 (106% growth vs Dec’19)
• Received Diamond Button award for reaching 10 million subscribers on PEN Movies channel.

Assistant Manager – YouTube at Shemaroo Ent Pvt. Ltd (2017-02 – 2019-05)

• Managed the Kids vertical comprising of Shemaroo Kids, Shemaroo Kids Hindi, Shemaroo Kids Regional Channels generating 500 million lifetime views.
• Collaborated with the entertainment & marketing teams and liaised with cross-functional teams such as finance, revenue assurance, market communications, IT, legal and regulatory
• Achieved the highest views contribution – 200% (Mar’18 Exit)
• Awarded the ‘Golden Button & Silver Button’ for reaching 1 Mn Subscribers on Shemaroo Kids & 100k Subscribers on Shemaroo Kids Hindi

Assistant Manager– Content (Entertainment) at Bollywood Hungama (2015-05 – 2017-01)

• Managed a team of 4 channel executives across the cities of Mumbai and Delhi.
• Administered end-to-end revenue operations entailing celebrity appointment and ROI management, views to subscribers conversion, channel visibility, recruitment and training of resources
• Trended more than 15 times on Popular on YouTube India
• Achieved 400% growth in revenue and subscribers (May’15-Jun’16)

Manager – Social Media at YoBoHo Media Pvt Ltd (2013-12 – 2015-04)

• Managed the entertainment and kids vertical of network channels generating a 1 million subscriber base
• Explored and identified ways to integrate social media into business strategies and marketing campaigns by learning and understanding emerging trends
• Achieved 800K views per day on entertainment channels (Dec’13-May’13)
• Rewarded by YouTube “Golden Button” for reaching 100K subscribers

Manager – Online Content Manager - NyooTV at AKG Media Pvt. Ltd (2010-01 – 2013-06)

BMM in Advertising – G.N. Khalsa College,Matunga, Mumbai (2008)