Mandeep Kaur

Email marketing professional with 6+ years driving campaign quality, automation, and performance analysis for high-volume programs at Google and Accenture. Owns end-to-end QA and troubleshooting for Marketo and Salesforce Marketing Cloud campaigns, runs A/B tests to improve engagement, and builds SQL-backed dashboards to translate campaign data into actionable insight. Experienced partnering across marketing, design, and engineering to keep large-scale email programs error-free, compliant, and performance-driven — now building toward an Email Marketing Lead role with deepening focus on strategy, segmentation, and revenue attribution.

Tech Process Senior Associate - Google Operations Center - Gurugram, Haryana

(2023-04)

• Own end-to-end QA for all email campaigns — functional testing, cross-device responsiveness, and content accuracy — safeguarding delivery quality for high-volume, high-visibility sends.
• Oversee and troubleshoot Marketo automation flows and dynamic templates, ensuring reliable, error-free execution across the campaign lifecycle.
• Design and run A/B tests to improve email engagement and user experience, translating results into actionable recommendations for the marketing team.
• Build custom dashboards in Google Analytics and Data Studio to track KPIs (open rate, CTR, bounce rate) and surface performance insights for continuous optimization.
• Validate audience segmentation and database logic ahead of send, and partner with marketing, design, and legal stakeholders to enforce brand and compliance standards.
• Streamlined cross-platform QA (Gmail, Outlook, Apple Mail, mobile) for Google's email program, reducing rendering and delivery errors.
• Support cross-functional teams in consistently hitting monthly campaign performance KPIs.

Quality Analyst - Accenture - Gurugram, Haryana

(2022-06 - 2023-04)

• Led QA on 200+ monthly email campaigns, covering responsive layout testing, cross-device rendering, link validation, and dynamic content accuracy.
• Validated personalization logic and segmentation rules in Salesforce Marketing Cloud to ensure accurate, compliant audience targeting.
• Tested subject lines, preheaders, tracking URLs, and AMPscript logic for B2B campaigns, catching issues before send.
• Performed regression testing on recurring campaigns and troubleshooting on rendering/link issues, partnering with developers and marketers to resolve findings quickly.
• Documented QA findings and collaborated with product teams to define and maintain quality standards.

Manual Tester - Codes Lipi Infotech Pvt. Ltd. - Faridabad, Haryana

(2020-03 - 2022-02)

• Built and tested email marketing campaigns end-to-end, ensuring error-free delivery and accurate tracking.
• Ran manual QA across email templates and landing pages for desktop and mobile compatibility.
• Supported segmentation strategy execution to improve targeting and engagement.
• Prepared weekly performance reports from Google Analytics to evaluate campaign success and identify improvement areas.

MCA - CMR Institute of Management Studies, Bangalore University (2009)

BCA - Somlalit Institute of Computer Application, Gujarat University (2006)