Mansi Chamoli

Results-driven Brand Marketing Manager with 4 years of experience scaling brand growth and leading full-funnel marketing campaigns across BFSI, FMCG, hotels and airlines. Proven expertise in data-driven brand positioning, performance analytics, and cross-functional leadership to drive measurable ROI. Seeking to leverage strategic media planning and stakeholder management to deliver high-impact marketing solutions in a fast-paced environment.

Brand Solutions Specialist - Value Research

(2025-08 - 2026-04)

• Drove brand growth and market positioning across financial and investment categories by launching 4 integrated marketing campaigns, resulting in a 22% increase in brand engagement.
• Spearheaded end-to-end online and offline marketing for the flagship 'Nivesh Ka Bada Sawal' investor education event, driving over 3,000 registrations through targeted omnichannel promotions.
• Directed multi-channel content initiatives, executing investor-focused roundtables, webinars, and podcasts, supported by comprehensive social media promotions to drive brand authority and improve conversion rates by 15%.
• Analyzed brand health metrics and campaign KPIs using MIS reporting and performance dashboards, optimizing marketing spend to improve overall ROI by 18%.

Senior Brand Manager - NoBrokerHood

(2025-03 - 2025-06)

• Spearheaded strategic brand partnership campaigns reaching 9M+ high-intent users across Tier 1 & 2 markets, driving a 12% increase in active user engagement.
• Executed performance-led integrated marketing campaigns, managing a budget of INR 20 Lakhs and collaborating with top-tier media agencies to maximize reach and conversion.
• Facilitated seamless alignment between marketing, sales, and external agencies to accelerate go-to-market timelines for promotional initiatives by 2 weeks.

Assistant Manager - Times of India

(2022-05 - 2024-11)

• Spearheaded high-impact print and digital media campaigns for marquee BFSI clients including SBI Cards (SBI Miles Travel Card launch), Paytm (Mediawire PR integration), Max Life, Muthoot, and BharatPe, directly contributing to INR 4.5 Cr in revenue.
• Led end-to-end media sales and post-event reporting for 'Great Places to Work' (GPTW), generating INR 20 Lakhs in ad revenue during the first year.
• Drove aggressive pipeline growth through TOI's 'BOOST' marketing events, securing 50+ new enterprise client inroads and generating INR 15 Lakhs in immediate sales across two participations.
• Delivered comprehensive post-campaign performance analysis and brand impact reporting, providing actionable insights that increased overall client retention rates by 20%.

Master of Business Administration (MBA) New - Delhi Institute of Management (NDIM) (2020 - 2022)

Bachelor of Computer Applications (BCA) - Vivekananda Institute (2017 - 2020)