Mantosh Kumar

Results-driven Digital Marketing professional with 6 months of hands-on experience in SEO and retention marketing. Skilled in optimizing large-scale websites for organic search, executing multi-channel retention campaigns, and using CRM and marketing automation tools (MoEngage, Karix) to improve customer lifetime value (LTV) and repeat purchase rate. Eager to grow further into performance marketing, combining data-driven analysis with creative strategy to drive measurable business growth.

SEO Intern at Ondemand International

• Implement on-page SEO strategies, including meta tags, headings, and internal linking structures.
• Optimized 150+ website pages for improved search visibility and user experience.
• Increased website CTR from 0.6% to 0.8% through on-page SEO improvements, meta tag optimization, and content enhancements
• Contributed to content strategy and development for international projects, ensuring relevance across diverse markets.

Retention Marketing at GoMechanic

• Planned and executed customer retention campaigns using MoEngage and Karix CRM platforms, driving repeat engagement across the customer lifecycle.
• Built customer engagement and reactivation campaigns across WhatsApp, SMS, email, and push notifications, contributing to an 8% increase in customer orders.
• Wrote high-converting WhatsApp, SMS, and email templates, marketing copy, hook lines, and promotional creatives that lifted campaign response rates.
• Ran A/B tests on marketing materials to identify the most effective messaging and optimize conversion.
• Used customer segmentation and campaign analytics to improve targeting, boosting customer LTV and reducing churn.
• Maintained a calendar of retention initiatives and events to ensure consistent, timely customer touchpoints.

10th – GOVT SENIOR SECONDARY SCHOOL (2018)

12th – GOVT SENIOR SECONDARY (2020)

B.A in PSYCHOLOGY HONORS (2024)