Marium Bei

Recent graduate with a strong foundation in Business Analysis, requirements understanding, and process improvement. Passionate about translating business needs into practical solutions and supporting data-driven decision-making. Proficient in stakeholder coordination, documentation, and analytical problem-solving. Eager to contribute to a dynamic team in a growth-oriented organization.

Business Analyst / Business Analyst Intern at Aarvik Digital & IT Solutions LLC|PlayAura (2025-03 – 2025-05)

Gained practical exposure to Business Analyst responsibilities and workflows. Developed understanding of business processes and organizational structures. Assisted in learning tools and techniques for process management and automation. Observed requirement handling and documentation practices.

Business Analyst / Business Development / Lead Generation at Aarvik Digital & IT Solutions LLC|PlayAura (2025-06 – 2025-07)

Just Padel | PlayAura, Dubai

• Executed lead generation and prospect identification using Apollo.io.
• Supported outreach and engagement initiatives for potential clients and partnerships.
• Assisted in email communication and follow-up activities.
• Conducted research on target audiences within the sports domain.
• Contributed to content creation for PlayAura social media campaigns.

Business Analyst / Business Development / Marketing Associate at Aarvik Digital & IT Solutions LLC|PlayAura (2025-07 – 2025-09)

Elleven Street, Dubai

• Supported marketing and client acquisition initiatives for real estate campaigns.
• Executed and monitored LinkedIn advertising campaigns using Campaign Manager.
• Tracked leads, engagement metrics, and advertisement spending.
• Maintained structured performance reports in Google Sheets.
• Contributed to milestone-driven campaign activities and objectives.

Business Analyst / Project Coordination / Marketing Operations at Aarvik Digital & IT Solutions LLC|PlayAura (2025-09 – 2025-12)

Y11 Water Sports | Mandobak, Dubai

• Supported advertising spend tracking and lead generation activities.
• Maintained structured lead databases and campaign records.
• Participated in Mandobak app user flow and usability discussions.
• Contributed to Functional Requirement Specifications (FRS).
• Assisted in reporting, time management, and requirement analysis.

Business Analyst / Marketing & Sales Associate at Aarvik Digital & IT Solutions LLC|PlayAura (2025-12 – Present)

R&A Marketing and Sales | Antino UAE

• Maintained and updated lead records to ensure accurate tracking and follow-ups.
• Reviewed and managed sports-related quotations and client requirements.
• Conducted client reviews using CRM systems aligned with milestone-driven requirements, supported sales coordination and customer inquiries, and performed root cause analysis to address business process inefficiencies.

B.Tech in Artificial Intelligence and Data science – Kamaraj College of Engineering and Technology (2025-04)

HSC – Tagore Vidyalayam Matriculation Higher Secondary School (2020)

SSLC – Tagore Vidyalayam Matriculation Higher Secondary School (2018)