Marwa Abbas

Creative Content and Social Media Strategist with a strong foundation in storytelling. I bridge the gap between creative ideas and organized planning to build strong brand identities. My work ranges from writing scripts for startups to managing production projects. I enjoy using my skills to help brands grow through clear communication and consistent results.

Freelance digital creator at House of Lavender (2025 – Present)

• Managed operational and planning tasks in a production environment.
• Performed photo editing and systematic photo sorting.
• Developed video content ideas and scripts for a startup education platform.
• Created custom CV designs and basic visual content using Canva.
• Assisted in concept planning and content support for video shoots.

Content and Social Media Strategist at Luca Studios (2023-01 – 2024-12)

• Created content for social media, websites, and brand campaigns.
• Developed social media strategies and monthly content calendars.
• Managed accounts using Meta Business Suite.

Copywriter (Internship) at BBB integrated (2023 – 2023)

• Wrote creative copy for social media platforms.
• Brainstormed fresh content ideas with the team.

Master of Language, Literature, Media and Culture in Language, Literature, Media and Culture – The English and Foreign Languages University, Hyderabad (2024 – 2026)

BA in Multimedia – Calicut University, Kerala (2020 – 2023)