Deputy General Manager (DGM) at Hamdard Laboratories India (2021-08 – Present)
- Promoted to Deputy General Manager (DGM) in FY 2024–25 in recognition of outstanding performance. Additionally entrusted with the responsibility of leading and expanding the E-Commerce business alongside the Modern Trade channel.
- Lead the complete Modern Trade, E-Commerce & Quick Commerce business across India with full ownership of Sales, P&L, AOP (Primary & Secondary Sales Target) and business profitability.
- Develop and execute national sales strategies to achieve revenue, market share, distribution, and profitability objectives.
- Ensure achievement of Gross Margin, P&L and ROI targets.
- Build and manage JBP with key national accounts, ensuring profitable and sustainable growth.
- Drive productivity by monitoring KPIs such as Sales, Secondary Sales, Market Share, Distribution, SOS, Fill Rate, OTIF, and Collection Efficiency.
- Drive business with leading Modern Trade and E-Commerce partners including Reliance Retail, D Mart, Walmart, Metro Cash & Carry, Apollo Pharmacy, Star Bazaar, Spencer's, JioMart, Amazon, Flipkart, Blinkit, Zepto, and Instamart.
- Lead new product launches, assortment expansion, pricing strategy, promotions, visibility initiatives, and category development across channels.
- Negotiate annual commercial agreements covering trade margins, TOT, promotional investments, visibility, listing fees, and marketing support.
- Ensure efficient demand planning, forecasting, inventory management, replenishment, and supply chain coordination to maintain high service levels.
- Manage key business metrics including sales, secondary sales, SOS, ROI, gross margin, stock availability, and receivables.
- Build, mentor, and lead high-performing National Key Account Managers, Regional Key Account Managers, and Sales teams to consistently exceed business targets & ensure best / positive result from additional activities.
- Collaborate with Marketing, Finance, Supply Chain, Commercial, and Product Development teams to drive execution excellence and accelerate business growth.
- Identify new business opportunities, expand strategic partnerships, and strengthen the company's presence across organized retail and digital commerce channels.
Assistant General Manager (AGM) at Hamdard Laboratories India (2016 – 2021-08)
- Successfully established the Modern Trade business across India from scratch to 20 Cr in last 5 Year and increased Modern Trade contribution to 10% of the company's General Trade sales, creating a strong national retail presence.
Regional Key Account Manager (RKAM North) at The Himalaya Drug Company (2018-04 – 2021-07)
Managed Modern Trade business across North India covering multiple key accounts and brands with focus on account management and business growth.
- Recipient of the prestigious Star Award for Outstanding Performance for two consecutive years (FY 2018–19 & FY 2019–20) in recognition of exceptional business growth and account management.
Senior Key Account Officer (Sr. KAO-Delhi) at Dabur India Ltd. (2014-02 – 2018-04)
Managed key Modern Trade accounts and led strategic partnership development across major retail chains.
- Delivered consistent double-digit business growth across key Modern Trade accounts and earned promotion to Senior Key Account Officer based on superior performance.
Key Account Officer (KAO-Bangalore) at SC Johnson Pvt. Ltd. (2012-06 – 2014-02)
Managed Modern Trade accounts and drove business growth across major retail chains in India.
- Achieved No. 1 position across India in the Modern Trade channel for the highest business growth and was rewarded with an international incentive trip to Bangkok (FY 2012–13).
Business Development Executive (BDE-Bangalore) at Parle Agro Pvt. Ltd. (2010-07 – 2012-05)
Managed business development activities and new account acquisition across Modern Trade channels.
- Received the Best Product Execution Award. Secured 1st Rank in All India Modern Trade for achieving the highest sales value of Appy Fizz, and earned the opportunity to meet Salman Khan during the Bigg Boss promotional campaign.
Sales Advisor at Marks & Spencer India Pvt. Ltd. (2009-09 – 2010-06)
Retail sales advisor managing multiple product categories and customer service.
