Software Engineer at 6thstreet.com (Apparel Group, UAE) (2022-09 – 2026-03)
- Delivered 60+ new features for 6thStreet's React Native based e-commerce app, serving 500K+ active users and maintaining a 4.6 App Store rating across 6 GCC countries.
- Architected and shipped a Quick Delivery Service enabling real-time order fulfilment across 6 GCC countries, within 60 days of launch.
- Independently engineered and shipped an AI Shopping Chatbot in React Native, supporting NLP search, personalized recommendations, and real-time order support, driving an 18% uplift in conversions.
- Built 6thStreet Promise, a price-match refund system that achieved a 32.5% CVR, and Shop the Look, an image-based product discovery feature.
- Saved $220K/year by building an in-house Recently Viewed widget, replacing a third-party tool.
- Optimized app response times via local storage + client-side caching, reducing API calls by 35% and cutting server costs.
- Enabled data-driven personalization via Google Analytics, AppsFlyer, and MoEngage integration, contributing to a 150% increase in user engagement.
- Saved $170K/year by implementing automation tools like WeltPixel (Magento automation) and in-house banner tools.
- Owned production stability across Web, iOS and Android — resolved 100+ critical bugs and led UI revamps.
Technical Intern at 6thstreet.com (Apparel Group, UAE) (2022-02 – 2022-08)
- Boosted Google PageSpeed Insights score to 94% for 6thStreet's React.js website through JS/CSS minification, image optimization, and lazy-loading.
- Implemented SEO content updates and resolved critical bugs, resulting in a 30% uplift in performance and user engagement.
- Delivered API integrations for product listing and cart modules and contributed to cross-platform development in a 2-week Agile sprint cycle.
