Mayank Mishra

Content writing and digital marketing fresher with project-based experience in SEO blogs, Reel scripts, social media captions, campaign briefs, audience research, and content strategy. Skilled at researching unfamiliar topics, simplifying technical ideas for general audiences, and writing clear, engaging content aligned with brand voice. Brings strong communication, attention to detail, ownership, and a structured approach to content creation.

Marketing Launchpad Program - Kraftshala

(2025-11)

Created Short-Form Content, Reel Scripts and Social Media Concepts. Developed audience-first content for Kraftshala, Unleavables, and campaign-led brand projects across short-form and social formats.

• Researched audience interests, trends, and platform behaviour to develop Reel concepts with clear hooks, story flow, and calls to action.
• Wrote short-form content structures, captions, and creative briefs designed to make information useful, relatable, and easy to understand.
• Adapted tone, format, and messaging for different audiences while maintaining clarity, consistency, and brand relevance.

Content Writer - Unleavables.com

(2025-11)

Created SEO-Driven Long-Form Content for Unleavables.com (Published Blog).

• Identified a high-intent 'solo travel' topic with 60.5K monthly search volume and 41% keyword difficulty through keyword, audience, and trend research.
• Wrote and structured a 1,200-word SEO blog using clear headings, practical takeaways, user-generated-content research, and complete on-page optimisation.
• Simplified research into readable, audience-friendly content and supported the work with a technical SEO audit focused on page exclusions and indexation.

Campaign Strategist - Bewakoof

(2025-11)

Developed Social Media Campaign Strategy for Bewakoof Athleisure. Created the 'Move Freely, Live Comfortably' campaign concept for a youth-focused athleisure launch.

• Planned pre-launch and post-launch content across Reels, posts, stories, captions, and community-led formats.
• Developed campaign messaging, audience insights, content pillars, hooks, and platform-native ideas to support awareness and consideration.

Ads Manager - Unleavables.com

(2025-11)

Ran Meta Ads for Unleavables.com (Campaign Breakdown).

• Supported creative and audience strategy for Meta Sales campaigns that generated 47 add-to-carts (+18% vs target) at ₹16.47 CPA (-18%).
• Used audience segmentation and retargeting insights to understand how message relevance and creative choices influenced campaign response.
• Reviewed placements and creatives to identify opportunities for clearer communication and stronger conversion efficiency.

Ads Manager - Multiple Clients

(2025-11)

Executed Google Search and Amazon Ads Projects (Campaign Breakdowns).

• Built Google Search campaigns around user intent, keyword relevance, and concise ad copy, generating 55 clicks and a 5.49% CTR.
• Improved search traffic quality to a 7.27% conversion rate through search-term analysis, match types, and negative keywords.
• Executed Amazon Sponsored Products campaigns for Homecrust India, scaling visibility to 4K impressions through keyword targeting and bid optimisation.

Hotel Operational Trainee - Hotel

(2023-06 - 2023-09)

• Managed guest communication and operations in a high-pressure service environment, strengthening clarity, empathy, and professionalism.
• Responded to customer needs and solved problems calmly while maintaining service standards.
• Coordinated with cross-functional teams to ensure smooth execution and timely delivery.
• Developed strong attention to detail, ownership, and discipline through customer-facing responsibilities.

Marketing Launchpad Program - Marketing - Kraftshala (2025)

BHMCT - Hotel Management - Birla Institute of Technology, Mesra, Ranchi (2022 - 2025)

CBSE - Mother's International Academy, Madhupur (2021 - 2022)

ICSE - N.E.L.C. Don Bosco School, Dumka (2019 - 2020)