Mayank Raturi

Digital marketing leader with 16+ years of experience driving demand generation and revenue growth across B2B SaaS and higher education. Currently leading the digital agency at QS, managing global campaigns focused on student acquisition and pipeline impact. Expert in performance marketing, SEO, and marketing automation, with a strong track record of improving lead quality, optimising CAC, and aligning marketing with sales to drive measurable business outcomes.

Head of Digital Marketing at QS Quacquarelli Symonds Ltd (2024-03 – 2026-05)

• Founded and scaled QS Digital Agency, leading digital strategy and execution of global demand generation campaigns for university clients, driving student acquisition and pipeline growth
• Partnered directly with the CEO to shape agency strategy, product-market fit, and client acquisition through data-driven insights and performance reporting
• Delivered high-impact, multi-channel campaigns that significantly increased brand visibility, lead volume, and measurable ROI across key international markets
• Generated $5.5M in revenue in 2025, supported by a 12% increase in client renewals and improved operational efficiency
• Built and led a high-performing digital marketing team, driving hiring, performance management, and process optimisation
• Implemented CRM (HubSpot) and advanced analytics frameworks, reducing cost per acquisition (CPA) by 15% and improving campaign performance
• Managed vendor partnerships and marketing budgets, optimising tool selection, negotiations, and overall ROI

Director Digital Marketing at Checkmarx (2021-11 – 2023-09)

• Defined and executed global digital and search strategy aligned with business and revenue objectives, driving scalable demand generation across markets
• Built and led a cross-functional marketing team spanning performance marketing, SEO, customer experience, website development, UX, and CRO
• Managed media budgets and agency partnerships, optimising technology investments and vendor relationships to improve marketing efficiency
• Drove $48M+ in annual pipeline through integrated demand generation programs across paid, organic, and inbound channels
• Increased organic traffic by 52% and user engagement by 48% through SEO strategy and content optimisation
• Implemented structured A/B testing across campaigns, improving ROI by 13% and reducing cost per lead (CPL) by 40%
• Led SEO and conversion funnel optimisation efforts, generating 500K+ annual users and contributing $4M+ in ACV
• Developed full-funnel segmentation strategy (TOFU, MOFU, BOFU), improving channel efficiency and increasing overall marketing ROI by 31%

Digital Marketing Director at Gutenberg LLC (2020-01 – 2021-12)

• Led end-to-end digital marketing strategy and execution for key enterprise clients, delivering measurable improvements in lead generation and conversion performance
• Partnered with CMOs and senior marketing stakeholders to define and implement data-driven digital strategies aligned with business and revenue goals
• Identified and implemented UX and web experience enhancements
• Improved conversion rates by 27% through structured A/B testing and landing page optimisation
• Executed multi-channel campaigns including email automation (6sense, Qualtrics), increasing website traffic by 55% within 6 months through SEO and inbound strategies
• Managed digital advertising budgets exceeding $15M annually, optimising spend across channels to maximise ROI and performance
• Led and mentored cross-functional teams and external partners, ensuring timely delivery of campaigns within budget and performance targets

Head of Digital Strategy and Operations at Trilliant Digital (2016-01 – 2020-12)

• Successfully managed a high-performing team of Digital marketers, ensuring seamless client delivery
• Spearheaded client management and executed result-oriented digital campaigns
• Pioneered the launch of 12 impactful websites catering to B2B businesses (SMEs), alongside executing successful paid campaigns to drive MQL/SQL conversions
• Demonstrated strong team management skills, leading a team of 16 members in planning and executing highly effective digital demand generation campaigns

Digital Account Manager at Grey Worldwide (2013-01 – 2016-12)

• Successfully executed and managed comprehensive Digital marketing campaigns for globally recognised brands including Adobe, DELL, Infosys, and Quikr
• Led impactful social media campaigns for diverse clients, leveraging various platforms to reach the target audience and boost brand awareness
• Proven track record of achieving exceptional results for Infosys, achieving a notable 13% increase in conversions through strategic campaign planning and execution

Digital Marketing Manager at iQuanti Inc. (2011-01 – 2013-12)

Digital Ad Campaigns, SEO and Web Development

Territory Sales Manager at GSK (2010-01 – 2011-12)

FMCG Sales and Distributor Management

Master's degree in Digital Marketing and Communication – Mudra Institute of Communications, Ahmedabad (2020-01)

Master of Arts (M.A.) in English Literature – Amity Business School, Noida (2010-01)

Master's in Business Administration (MBA) in Business Administration – Punjab University, Chandigarh (2008-01)